Choosing the Right Domain Name

A domain name is the web address to your website. Choosing the right domain name can make all the difference in the world. It can help make your business memorable. It can also make your business easy to find on the Internet. Conversely if the wrong domain is chosen, it can make it difficult for customers to find your business. If it isn’t intuitive and descriptive of the type of business you are, then it can make it difficult to find. Think about it. If you were looking for pizza but a company’s website is DX2M.com. How would customers know what your business is? That’s where B2B SEO agency companies like MacRAE’S comes in. We can help you choose the appropriate domain name which will help in the following ways:

• Drive Web Traffic
• Increase Visibility
• Improve User Appeal

There are many different things to consider when choosing a domain name. Some of those factors are listed below:

• Length
• Simplicity
• Keywords
• Branding
• Website Name

Length

While this might seem simple, it really is true. Think about it. How frustrating is it when you’re trying to type in a web address and it has eighty-three letters with hyphens and slashes. It drives you nuts, doesn’t it? Well, think about it in terms of your customers doing the same thing when trying to find your website. 

When it comes to coming up with a domain name, shorter is better. It makes it easier for customers to find your business. It is also easier to stand out in the crowd. There is a reason why IBM did not use InternationalBusinessMachines.com as their website. They used IBM.com. Which one stands out better? Most domain names should not exceed three words.

Simplicity

Must like the length of a domain, the simplicity of it is important too. As mentioned above, no one is going to want to type in eighty-three letters with symbols and slashes to get to your website. Avoid using complicated words with odd spellings or a lot of letters. It makes it more difficult for customers to type it in correctly and will likely result in them not finding your business.

Consider each time a customer does not type in your address correctly as a potential lost sale. And lost traffic. Traffic which is going to a competitor’s website. When choosing a domain name, it is important to abide by the KISS mantra. Keep It Simple Stupid.

Keywords

These are vital in a successful search result. They also help the search rankings of your business. Keywords might be a description of what your business does or the products your business sells. Some examples of keywords might be ‘coffee’, ‘auto-parts’, ‘lawncare’, or ‘web development’.

So, how are keywords generated for your business?

They need to be entered in the Google Business Directory. Google allows you to enter one primary description category and nine secondary description categories. These help to describe what your business does. When customers search using these words, your business will be displayed in the search results.

To improve your search results rankings will take the use of search engine optimization techniques. As a B2B SEO company, MacRAE’S can help infuse SEO concepts into your website to improve your search rankings. Reach out to us today to find out how we can help improve your web presence and improve your digital reach to generate more web traffic and better consumer experiences.

Branding

This is a concept that has been around as long as companies have been selling their products and providing their services. This can be a slogan or a catchphrase associated with a particular company. Nowadays branding stretches to the domain name chosen. The domain name should reflect your brand and vice versa. You don’t want someone to search for your towing company only to find when they click on the link to get to your website an entirely different page comes up. It will turn them off to your brand and your company.

While branding can take time to develop and master to maximize recognition, one way to do it is by choosing the best possible domain name. Companies that gain recognition drive web traffic to their websites which can easily translate into sales.

When creating a domain name and brand name it is important to make sure there are no other companies suing the same brand names or that have certain domains registered as trademarks. There is nothing more frustrating that coming up with a great domain name only to find out it has already been registered.

Website Name

While many of these things might seem obvious, they still need to be said. Even the uninitiated can make some of these assumptions. For instance, the domain name should be as close to your business name as possible. It can be quite confusing if your business name is Fred’s Fashions but the domain name is CarlsCutlery.com. Customers will be confused and confused customers will tend to avoid your website for ones that make sense to them. By using B2B SEO agency expertise like MacRAE’S, we can help you choose the best domain name for your business.

In Conclusion

There a lot of things to consider when coming up with a domain name for your business. With MacRAE’S digital marketing for B2B we can assure your business the most impactful domain name. Reach out to us today.