How to Create the Best Book Marketing Plan

Uneeb KhanNovember 17, 2022060 views

A book marketing plan is one of the most important aspects of publishing a book. It will guide you to success as an author and help you reach your goals.

A good book marketing plan should be multifaceted and synergistic in achieving the various goals, both immediate and deferred. It should also be categorized into various components of the 4 Ps that are pertinent to the sale of your book (i.e. Promotion, Publicity, Printing and Pricing). Nevertheless, it cannot be forgotten that this should not be done as an independent task but from a macro perspective with cooperation between publishers or authors and other parties like distributors, wholesalers, merchants etc.

Most authors devote 80% of their effort to producing a book and just 20% on marketing it. However, it is the marketing aspect that determines whether a book will reach readers and sell a large number of copies.

Successful authors take charge of their sales rather than just write, hope, and pray. How do you evaluate your book’s sales potential? Create a book marketing plan. But what if you’ve never put together a marketing plan before?

A book marketing plan is one of the most important aspects of publishing a book. It will be your guide to success as an author and help you reach your goals.

Table of Contents

Book Marketing Plan [Structure]

– Define your goals

Book marketing is a full-time job. Perhaps, you are self-publishing your book and you want to see it succeed. Or perhaps, you are a regular Joe who wants to make money selling books as a side hustle. Whatever the case may be, you need to know what your goals are when marketing your book.

– Create a timeline

This timeline will outline the most effective marketing plan for a new book. It is important to note that every book needs to be treated as a unique product, and this timeline may not apply to every situation.

– Identify your audience

Sometimes the hardest part of marketing your book is knowing where to start. There are a lot of different strategies that each author can employ to help their book be seen and eventually purchased. Identifying your audience is essential in the beginning stages of marketing your book. Remember that the person you are trying to market your work to has a certain demographic in mind when they are picking up a book.

– Determine how you will promote the book

The best way to promote your book is through a marketing plan. The marketing plan will include choosing the best distribution channels, deciding on an ongoing strategy and determining desired results.

– Create a budget

The best book marketing plan starts with an understanding of the budget. For instance, most authors will spend anywhere between $0 and $100 on marketing per month. A book marketing plan should also include a list of the resources that will be required to execute the plan. For example, an author may need a Facebook ad campaign for $100 a month or less. An Instagram ad campaign for $100 a month or less. Social Media management services for $10 per day or less. You can schedule posts in advance. This includes using Buffer and Hootsuite and choosing your audience’s best social media tools.

Book Marketing Plan – The key to your book’s success

A book marketing plan is a key to the success of your book. It’s the roadmap that will guide you from your first book idea to a successful launch and beyond.

A book marketing plan is a strategic document that outlines everything you need to do to market your book. It should cover all aspects of marketing, from pre-launch promotion, publicity and reviews through publishing and post-publication marketing.

You might be thinking that your book is already written and published, but what about marketing?

It’s never too late to start your marketing plan.

The key to your book’s success is the marketing plan.

Savvy Book Marketing uses exceptional marketing methods to attract more readers. We offer a wide range of services, including SEO, social media marketing, and much more. Reserve your book marketing services now and watch your book turn into a bestseller.