Digital Marketing Benefits Of A Customs Professional Web Design Volodymir BezditniyOctober 11, 20220107 views In recent years, the creation of a professional website has become an essential step for any company wishing to develop on the Internet. Indeed, we can even say that it is essential today not to have a website to highlight its activity! But now, how to create a website development adelaide that meets the needs of your business? What are the different types of service providers available to you? And what are the advantages of human support in the design of a website? These questions are indeed relevant, and we will answer them in this article. For the design of my site, do I choose a template among the thousands available on the market? Many people will answer you yes, because a template costs $10 to $60 so it is less expensive than hiring a web designer. Today we find ourselves with many websites that look alike, because the purchased template is used by thousands of users. However, a prospect goes in his search, compare the services / products offered by companies and the user experience (UX Design) is very important as we can see in this infographic below. Strengthening the credibility of the company: Even if this can increase the cost of producing your site, it is very important to stand out from the competition. Having your web design that matches your brand, your marketing strategy is essential to develop your business . Today any entrepreneur that we are, wishes to enhance his professionalism. However, to do this, the user will rely on the experience he has while browsing your site. The more professional you project, the more credibility you gain . So buying a template is a bad solution to stand out. Optimization of the user experience UX / UI Design: As seen previously with the infographic above, UX Design is very important for developing your business. Tailor-made web design is fundamental in order to optimize the practicality, attractiveness and ergonomics of your site . It is the work of the UX Designer who also often does the UI Design. That is to say, he will wonder about the shape and color of a button, for example. A worked user interface will increase your sales. Compatible with all browsers and responsive: It is now an important criterion for Google that the site be supported by all browsers and that it be responsive. Even though most templates or page builders are responsive there are still issues. For example there are often things that are not displayed correctly on iPhone 5 or 5s. Even if there are fewer and fewer, our site must be responsive . For the accounting part, it is very likely that the theme you purchased uses CSS properties that are not supported by all browsers. This is important for any user to be able to view your site from any browser . All these disadvantages will not exist when creating a custom website , because it is optimized for all browsers. Efficient in loading speed: A tailor-made website will only load the resources useful for displaying the elements of the site. One of the biggest flaws of a page builder or template is that it loads a lot of unnecessary files to make our site work. Loading speed is very important for 2 main reasons. • The first is at the user experience level. Indeed, studies have shown that 57% of Internet users leave a site if it takes more than 3 seconds to display . Among the latter, 80% affirm that they will not return to the site after this first failed experience. • The second is a reference criterion for Google. If your site is too slow you risk losing places in the SERP. In reality there are many other advantages such as the fact that the development phase is faster or that the energy footprint of your site is reduced. From a technical point of view, to create a custom site, you can use a CMS. The most popular is WordPress and it offers several possibilities in the choice of its themes: • Lightweight theme or Framework: GeneratePress, Astra, OceanWP, Genesis • Starter themes: Underscores, Beans, Sage (from Roots.io) • Theme created by web designer For my part, I work with GeneratePress . It is one of the fastest themes on the market and allows you to do custom development quickly thanks to the Premium features it offers. Here are the main advantages of developing your custom website. K-LYA accompanies you in the creation of a custom site. THE 4 ADVANTAGES OF BEING ACCOMPANIED BY A WEB SERVICE PROVIDER Now that we have explained to you the different ways of creating your site, but also after having highlighted this notion of support and personalization, we are going to show you the different advantages that result from the dedicated support of a creation solution. of site. The site is really in your image By being accompanied in the creation of your site, you have the certainty that it will be in your image. Indeed, your service provider can then take into account all the elements that will make up your site, and thus create it tailor-made with you. As a result, your site will be more coherent, and Internet users will have a better image of your company. The site is more professional Personalized support also makes it possible to obtain a more professional site, because web service providers generally have a better knowledge of the tools and methods to be used. This helps to avoid technical errors, but also to implement more advanced features for a more successful end result. You will then no longer have to worry about the responsive aspect of your site, or even its security: its maintenance will be taken care of. The site is optimized for natural referencing It is now more than important that your site is visible on search engines to attract qualified traffic. Personalized support will therefore allow you to put in place the various SEO techniques necessary to improve your visibility and attract more visitors to your site, in particular thanks to the expertise of your advisor. In addition, you can also optimize your local referencing by creating a business listing on Google to guarantee you visibility on the Google map ! The site is easier to manage as a whole Finally, dedicated support helps you take charge of your site and manage it more easily. Through this teamwork with your service provider, you will be more easily aligned with the objectives of your site, but also with the various tasks to be carried out to guarantee its proper functioning. You will therefore be more efficient in the management of your site, and you will be able to concentrate on your trade directly. In conclusion, the personalized support of a website development adelaide service provider is a real asset for creating a quality professional website. This not only allows you to benefit from tailor-made support, but also to obtain a more professional site, optimized for natural referencing and easier to process.