Basics of ecommerce SEO: Text Content

In this article on ecommerce SEO Basics I will discuss written content, which is neglected by many ecommerce websites. It is clear that any ecommerce website will focus on its products at all levels, but the written content is often forgotten. Search engines like Google use text content to identify keywords and this plays a major role in how a website/page can be recommended to search engines and links.

There are several areas where you should include the most textual content on your eCommerce SEO service, the main areas being:

Home Page:

The content on your home page should focus on your main product from the appropriate anchor text links to relevant product pages. You should want to have a minimum of 250 words on this page and you will need more to cover all of your product range.

Group/product listing page:

For product categories, your content should focus on that product category, making sure you include any USPs and any product links or sub-categories. Also, if not found elsewhere on the page, consider including delivery information and key product promises as part of your USP for example. Next day delivery. You need a minimum of 150 for each product page/list.

Product page:

Where possible, avoid using product descriptions. The reason for this is simple; Google values ​​unique content and discourages duplicate content, so if your competitors are using product descriptions you can gain a competitive advantage by writing unique descriptions for your products. You should aim for a minimum of 50 keywords for each product page.

Other things to consider:

Text input:

The best place for any text content is as high on the page as possible (Above the product list if possible) so that Google can read it first when you visit your page, if this is not possible, or has a bad effect on it. Design of your ecommerce website, placing the text below the product listing can still be effective.

Table of Contents:

A key part of any SEO strategy should always be creating content, this can be articles, news snippets or blog posts but it can help add personality to your brand and keep new websites in the eye.

SEO tools for your ecommerce SEO campaign

Free tools you can use in your Ecommerce SEO campaign

 Seaquakes

Seaquakes are a plugin that you can get for Firefox, Chrome and Opera browsers. This tool is very simple and will help you look at parameters such as Page Rank, Google and Bing Indexed Pages, Serums links, Internal and External links count, Age and other Who.is information, number of backlinks in a website, keyword trends. , SEO index, and Alexi Rank. These parameters are very important in determining whether a website is very good or not. This tool will also help you in your on-page SEO activities.

 Google Webmasters

Seaquakes helps you determine which on-page actions are important to do on your site and Google Webmasters will help you accomplish them. Google Webmasters is a web service tool for webmasters where they can submit sitemaps, robots.txt, get information on broken links and 404, internal and external links, backlinks, keyword queries to websites, and much more. . This is very helpful as it helps webmasters to monitor the SEO performance of their campaigns.

 Google Analytics

Google Analytics helps you track your traffic from various sources such as organic search, paid search, referral websites, direct visits, mobile traffic, and social media. You can also set up a conversion window to see the end of your checkout process or any process on your ecommerce website. These conversion funnels will help you create insights about how many people are responding to your calls to action and analyze your navigation.

Google Ad words Keyword Tool

Google Ad words Keyword Tool is a keyword tool that works well for SEO experts because this will allow you to get information about certain keywords that are important for your website. Although the keyword tool itself writes a statement about guaranteed success, still, many other keyword tools rely on their results on the Google API, which means, Google Keyword Tool n ‘itself is the most reliable of all.

 Open explorer

Opensiteexplorer is a web application developed by Samos, one of the leading SEO companies in the world. Although, OSE allows only a few questions, it gives you a lot of information that you need to analyze the success of your SEO campaign, the search quality of your competitors’ sites, as well as your potential search partners.

SEO tools are worth your money

 SEO Power suite

SEO Power suite has a free version; however, you will not maximize the power of this software and appreciate its help if you do not purchase the paid version. It has four different tools namely Link Assistant, Rank Tracker, Spyglass, and Website Analyzer. For more information visit our website https://www.seomarketingnerds.com/ecommerce-seo/.