Australian Franchising: A Complete Guide

How Does Franchising Work?

Franchises are a type of business. It’s a contract between two parties in which one (the franchisor) gives permission to another (the franchisee) to run a business under its own name. The franchisor retains control of the company’s name, branding, operational framework, and intellectual property, but gives the franchisee permission to market and sell the company’s products or services.

A two-way roadway exists. By offering assistance, direction, training, procedures, and structures, the franchisor receives payments. In exchange, it raises its profile in the marketplace and has the potential for quick expansion. The success of the relationship depends on the degree of goodwill in it.

There might be a lot of advantages to franchising your firm. Harvey Norman, McDonald’s, and 7-Eleven are good examples. Over 90 000 franchised enterprises in Australia provide more than $155 million to the national economy. If it works, it’s a tried-and-true method of expanding your company.

When trying to franchise your business, there are numerous aspects to take into account.

• Be aware of the ramifications before franchising.
• Have the proper procedures and structures in place and be well-prepared.
• Understand what is required by law.
  The following factors are crucial for being ready for the franchise journey and positioning yourself for success.

Before Franchising Your Company…

Evaluation of Your Business Model

Make sure you have a strong business plan in place before you even think about franchising. No franchisee worth their salt will invest in a company that is plainly poorly run, has a solid track record, or at the very least, extremely trustworthy owner credentials. It is crucial to have a structure and procedures in place that are visible, rational, and easy to understand.

The business model may not have been formed by you; rather, you may have purchased the rights to distribute a company’s goods or services, for instance from outside. Those credentials must be clear, though.

The Product Is Perfect

The item must be marketable. It should go without saying that you should make any necessary corrections or updates before considering franchising. It must be valuable, appealing, and have a purpose.

Franchising a product with established sales has a higher chance of being successful than assuming broad market appeal. Make sure you’ve done your research to see whether the market you want to franchise in will have the same level of demand.

Recognize Your Competition

Nowadays, very few items have no competition at all, so be sure to know who they are and be able to articulate how your product differs from theirs to potential franchisees. Research that is in-depth is essential.

Consider Geography

Franchises must be dispersed based on consumer demand, frequently geographically. You must carefully consider how to lay up your network in a way that is fair to franchisees and maximizes possible market penetration.

Even though you could be just getting started, you should probably plan for future growth. To avoid domain problems, later on, you must plan ahead.

Imagine The Franchisee Candidates You Want.

Your target market and product are both familiar to you. You ought to be well aware of the qualities a franchisee must possess. When your expansion’s success is on the line, don’t give in. Make a list of qualities and choose candidates carefully. Your reputation is at risk.

Be aware that many franchise owners sell to their staff members because they are familiar with many aspects of your company’s operations. Consider the value of industry experience, the person’s network, and any prior experience running a business. Do their abilities increase their chances of success in your franchise? Will they make solid brand representatives?

Get Your Finances In Order.

Since it’s crucial to ensure the numbers add up, you will probably require an accountant’s assistance with this. There are two distinct fee categories.

1. The initiation charge
2. The continuous costs for the assistance you offer

Franchisees must receive value for their money, but you also need to pay your bills, provide room for enhancements and unanticipated expenses, as well as turn a profit. The likelihood of luring additional franchisees and expanding your network increases with each franchise’s level of success.

It will save time, money, and any potential disputes if the costs are agreed upon upfront.

Organize Assistance And Training

The success of your franchisee determines the profitability of your franchise. Laying the groundwork requires providing the finest instruction, direction, and assistance you can. To increase the likelihood that your business will succeed, you should think about developing an operations manual that outlines your systems and procedures, providing the technical infrastructure, such as software, providing marketing materials, and even providing any necessary company-wide hardware, such as fit-outs.

You must, of course, balance this with cost in order to avoid needlessly depleting profits; otherwise, your strategy won’t work.

Create A Culture Of Goodwill First

Relationships are franchises. Everyone will gain from setting the correct tone right away. It’s crucial to maintain a professional and friendly demeanor. A healthy foundation for growth is created when you enter into a franchise agreement lawyer with respect for one another, a positive attitude, and the understanding that you are both working toward the same objective.

It is crucial to understand the legal criteria for franchising. The information that follows should only be used as a general guide.

Australian Franchise Laws

The procedure of establishing a franchise is legal. To franchise your firm, various legal documents are needed. You will require:

• Prospective franchisees should be given a copy of the franchise agreement as well as a key facts sheet, information sheet, disclosure document, and disclosure sheet at least 14 days before a franchise agreement is signed or a payment is made.
• the Franchise Code of Conduct in written form,
• comply with Australian Consumer Law, which essentially implies you can’t engage in dishonest or false business practices.

There can be other laws pertaining to that sector that have an impact on franchising your specific business. For instance, you might be liable to the Fair Work Act of 2009, accountable for the actions of your franchisees at work, or required to pay taxes.

Facts And Figures

As of July 2021, this is a new requirement that needs to be provided together with other disclosure documents and the franchise agreement. It’s a clever form that questions you, the franchisor, about any prior franchises you may have had, your legal and financial background, the franchise site and competitors, suppliers, charges, and payments, and also makes reference to the disclosure document and franchise agreement.

Information Proclamation

This legally required generic advice sheet outlines several crucial factors for prospective franchisees to keep them from signing a franchise agreement without doing their homework.

An information statement addresses the main franchise risks as well as some typical queries or worries that potential franchisees could have. Before making a final choice to sign a franchise agreement, franchisees must complete this crucial step.

Disclosing Information

This gives more information about you, the franchisor, your past, finances, and all prospective payments and fees than the Key Facts Sheet. You must make the franchisee aware of any prior legal proceedings, any former franchisees and their reasons for leaving, supply arrangements and restrictions, and any other important information.

If any necessary details are not completely disclosed in this paper, there are severe consequences.

Franchise Contract

The main contract that binds you and the franchisee is this one. It outlines the rights and obligations of both parties and describes the particular relationship that applies to your franchise. Since no two franchise agreements are the same, they must be properly written with the help of an attorney.

Code Of Conduct For Franchises

This is the legally mandated industry code that specifies disclosure requirements and governs how franchising players must behave. It outlines the consequences for breaking the code and offers a structure for resolving disputes.

Respecting The Law

All parties are required to act in good faith, according to the Franchising Code, which also lays forth channels for resolving disputes. The Australian Competition and Consumer Commission (ACCC) is in charge of enforcing compliance and has the authority to issue injunctions or cash fines in the event of non-compliance.

However, they assess each circumstance specifically. There is a tonne of easily accessible documentation available to support you if you adhere to the code and ask for help when in doubt.

Questions And Answers
Describe A Franchise.

A franchise is an arrangement in which one company (the franchisor) grants a licence to another company (the franchisee) to sell goods or services under the franchisor’s name.

How Do I Draught A Franchise Contract?

To construct this legally binding document that outlines each party’s rights and obligations in a franchise, it is best to seek legal counsel.

How Can My Company Become A Franchise?

Make sure you are informed, write a business strategy, and consult a lawyer. You will need to gather some important financial and background data and give prospective franchisees some required paperwork, such as a disclosure statement, and a franchise agreement.

Resources For Franchising

The legal framework around franchising can be fairly complex, thus professional legal assistance is necessary. We have a variety of materials available to assist you at different phases of the franchising process, including:

• The sale of a franchise
• What to Do When a Franchise Ends
• Needed Legal Documents for Franchising
• Franchise Contracts
• How much a franchisee must pay in fees
• Getting a Franchise Agreement Terminated
• How to Handle a Poor Franchisee
• Franchisee’s Legal Responsibilities
• What Are Royalties From Franchising?
• Granting of Franchises

Need Support?

Even if it could appear difficult, if you approach it step by step, you can realize your dream of franchising.

It’s crucial to get legal counsel before opening a franchise. Specialized at Commercial Lawyers Perth can provide guidance at a reasonable price.