Aspects to Consider When Choosing a Lenticular Printing Company

There are numerous ways to stand out from competitors when creating marketing materials or merchandise for a special event, product launch, or company initiative. Adding an interactive element that will help to drive engagement and recall is one way to make your marketing efforts more memorable. If you’re not familiar with the world of lenticular printing, it’s time to become acquainted. This method of UV-curable print production can be used to create images that morph when viewed from different angles. It’s a great way to add visual interest and intrigue to nearly any type of printed image. These three types of lenticular printing include static images with fixed viewpoints (sometimes called “lenticular cards”), single-frame motion graphic videos (also known as “moving image lents”), and dynamic images (a combination of both static and moving images).

Considerations to ponder Before Hiring a Lenticular Printing Company

If you’re not choosing a print provider that is skilled in using special printing processes and technology, the results may not turn out as planned. Before you choose a lenticular printing company, make sure to ask about the following considerations. What is the company’s experience level with lenticular printing? Are the company’s engineers and designers capable of creating the type of imagery you want to be printed? Are the employees trained and certified to use the specialized equipment needed for this production? What materials are used for the printing plates, and how are they created? What is the turnover time for creating your order, and how will the production schedule affect your delivery date? What type of paper, coating, and finish options do they offer? What are their warranty, return policy, and customer service track record like?

Lenticular Printing Options

Static images with fixed viewpoints (sometimes called “lenticular cards”): This type uses small, printed images that contain two or more images that can be seen from different angles simultaneously. Dynamic images (a combination of static and moving images): These show different images from multiple perspectives and at different intervals, which could be a sequential zoom or pan effect. Single-frame motion graphic videos (also known as “moving image lents”): This single video plays in a loop that features different scenes, characters, or actions. Single-frame video lenticular printing is a process that allows you to create a printed image that contains a video clip inside. While this type of lenticular printing may sound like it would require some special software or hardware, nothing could be further from the truth. Single-frame video lenticular printing is an easy process that can be done at home with no special equipment or software required.

Print Quality and UV Light Quality

First, let’s talk about print quality. This is the resolution and sharpness of the printed image and how well it reproduces the original design or artwork. The higher the resolution, the crisper and cleaner your image will appear. This is especially important when creating lenticular images since the resolution determines how much detail will be seen. Higher resolutions produce a more detailed image that will translate well on the printed lenticular print. It’s best to work with a lenticular printing company that offers full-color printing to create the best possible images. This ensures good quality custom lenticular poster printing.

Print Materials

After deciding on opting for lenticular printing, you’ll need to choose the best paper and coating options for your needs. The material printed on the backside of the image will determine the strength and durability. If you want the image to be extremely long-lasting, you may want to select high-grade paper with a heavy coating. You’ll also need to decide which ink or adhesive to use. Certain inks and adhesives work best with certain types of paper.

Branding and Image Quality

When creating large-format lenticular images for outdoor use, you’ll want to select a durable paper that is capable of withstanding the elements. You’ll probably want to consider a paper with high opacity to prevent the image from being see-through. This is especially important if you place the image in direct sunlight. Select a paper with a high UV light protection rating to prevent fading and discoloration.

Upkeep, Repair, and Renovation

To ensure your lenticular images last as long as possible, it’s important to store them in a cool, dry environment with little to no light exposure. They could fade or discolor over time if they’re not properly stored. Additionally, you’ll need to keep the lenticular printed surface clean and dust-free to ensure it doesn’t get scratched or stained. If your image becomes damaged or scratched over time, you can have it repaired or renovated at the print facility. Doing this will keep your image looking new and fresh.


Lenticular printing is an innovative method that allows you to create custom images that change as you move or look at them from different angles. There are several types of lenticular printing, including static images, where you see two images at once and dynamic images, where you see one image that changes over time. When considering a lenticular printing company, ensure they are experienced in this type of printing to ensure you get the best results possible.

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