App Store Optimization: Top Key Metrics to Monitor

Mobile applications became essential for human life, it’s managed to succeed in every corner of the planet, it’s used for all types of things.

There are quite two million mobile apps available in app stores but all of them aren’t equally successful.

App Store Optimization (ASO) is one among the techniques that app owners and developers wont to optimize their mobile for keywords.

After that, you would like to measure campaign success by monitoring a number of the KPI.

Today we’ll discuss what KPI you must keep monitor to measure the success of your app optimization campaign.

Accessing Your App’s Metrics

It’s easy to access your app statistics from App Store Connect. After logging into the ASC console, click on the “App Analytics” icon. This can give you access to a high-level overview of information related to the performance of your application. This includes impressions, app drives, user retention, locks, and deletions, to name a few

For a deeper dive into the info, click the “Metrics” tab. This page will enable you to use filters, compare data sets then on.

Understanding Traffic Sources

When reporting on performance, Apple splits the reports by channel. This includes:

App Store Search: “Customers viewed or tapped your app to download it for the first time since they searched the App Store.” Includes Search Network ads in App Store search.

Browse the App Store: Customers viewed or tapped your app to download it for the first time while browsing certain sections of the App Store, including top rankings and categories.

Reference application:” Customers clicked on a link in an application that they took to the App Store product page. It includes applications that load your product page with the StoreKit API.

Web Reference: Customers clicked on a link from a website that took them to your product page in the App Store.

Lifetime Value (LTV)

Whether calculated on a monthly, daily, or weekly basis, the amount of users hardly gives a thought of the business conversion or the type of revenue they generate for the app. The Lifetime Value or LTV is that the metric that helps measure the gross sales generated by a user over a period of your time. This metric is more closely related to the bottom line of an app and hence is extremely important.

Though you’ll easily track user session time on a weekly, daily, or monthly basis and track their CTR and impressions, measuring the business conversion remains difficult. this is often where this metric comes as handy because it allows evaluating the overall sum outcome of the entire app marketing efforts.

ASO KPIs: conclusions

No single indicator can show with an excellent degree of confidence the overall success of mobile app or game, but we will attempt to measure the results of various elements of app marketing strategy separately.

By studying different metrics, and mixing them together, we will get a more or less complete picture of our mobile app performance. iTunes Connect, Google Play Console, attribution and analytics platforms can help us identify which of our app marketing efforts led to desired results.