Anatomy of a Smart, Profitable SEO Strategy

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There is cut-throat competition in the market when it comes to SEO. There is no use in investing time and money in building a website if the customers cannot find it. You should be able to make sure that your site stands out in the ocean of content that is there on the internet.

SEO is how you help the customers find your site when they search on any search engine. By building your site the right way, you will drive more traffic to your page and generate even more sales.

Despite being a small business, it is possible to develop an SEO strategy which helps you stay competitive in the market for a long time. It would be best if you did not confuse small business SEO with the local SEO, as both tend to differ. However, many small businesses leverage local traffic. 

Is SEO Suitable For Small Businesses?

SEO helps you generate organic traffic, which is critical for small businesses. The best part about SEO is that it enables you to develop organic traffic without spending any money on advertisements. When your website shows in the search rankings, you become competitive and drive more traffic. This, in turn, helps you generate more engagement, make sales, and build a loyal customer base.

SEO Strategy For Small Business

The small business SEO does not require a tremendous team to get things up and running, and it also does not require a significant budget. 

You can build a small profitable SEO strategy by following the below steps-

1. Conduct A Proper Keyword Research

Proper keyword research is the one that helps you find the right words to use on your website when you write content. It also gives titles to your pages. It also enables you to pick your URLs. Your keywords should be the ones that help you stand out in your niche. 

2. Build A Logical Site Structure

You should create a Google-friendly site structure with useful, structured data and schema markup. You should also follow the below instructions-

• Schema markup

This is the code that you add to your website to give more information about your listings. The schema markup also helps you rank higher in the search results and drive clicks.

• Structured data

This is the data that helps you organize and tag text on your website. It also helps the crawlers understand the context of the information on the pages of the sites. For instance, you can use structured product page data for the product description. 

The structure of your website shows the search engine which pages of your site are essential. The structured data is one of the most vital aspects of the SEO strategy. It is the most actionable part of your SEO strategy. You can also start improving your site structure today. 

It also guides you on how to organize the content of your website. Any website consists of various related topics such as posts and pages. It also deals with how the content is grouped, preserved and linked to the visitor.

As you write more and more blog posts and product pages, your site will get cluttered. It is your responsibility to organize it neatly. 

Why is the site structure important for Google?

• The structure is a guide for Google

How your site is structured will give the search engine clues about where to find the most important content. The structure of your site determines whether a search engine can understand what your site is all about.

• Site structure is essential for UX

A decent site structure is the one that helps your site rank high on Google. However, the site structure is essential for the user experience as well. The website’s structure should be reflected in your website’s navigation. If the structure is clear, the audience will find their way to your site. 

• Remove old content

It is crucial to remove the old content and update it with a new one.

Many people use SEO Sydney, which provides a wide range of robust and professional SEO services in Sydney. The expertise of this agency helps you optimize websites for better search engine rankings. 

3. Optimize Your On-Page SEO

The on-page SEO is the one that includes the elements like Meta tags and image alt text. 

• Meta tags

The Meta tags are very crucial for a small business SEO. The competition is immense and hence using the exact Meta descriptions and the Meta tags helps the search engine surface you in the right results for the queries that are most relevant to your business.

The Meta titles are the headings that you can use for describing what is on the content of the page. When you write the Meta tags, you aim to summarize the main topic of your page with a keyword that is related.

• Meta descriptions

These descriptions are the summary of your page that explains your business. This is the summary that is only visible in the search results. 

• Image alt text

These texts are the type of texts that describe the images on your site and give more context to your content. They also help you rank in the image packs and the image search results. The image alt texts ensure that your website is accessible. The screen readers should be able to use your descriptions to describe a particular image on a page. 

4. Get Backlinks From The Relevant Sites

One of the most convenient ways for building authority in SERPs as a small business SEO is to get the backlinks from the relevant sites with high domain ratings. It is also important to build trust with the audience if they find links to your site on the pages they trust. 

Following are the simple strategies to get backlinks 

1. Find backlink opportunities with top referral sources

You can take a look at the top referral sources on your website. These are the websites that are linking to the content of your website and offering you a backlink. You should find out which types of websites link back to your website and the type of content they prefer and you can also find new opportunities and create similar content for getting the link back.

2. Use outbound links to form partnerships

You should take a look at the outbound links. If you are linking to a very high authority website and sending out a lot of traffic, you should send an outreach email and form a partnership.

3. Use the Google Search Console reports to get backlinks

This is the type of tool that helps one find several opportunities for the backlinks for your website and this is a free tool that provides amazing data that is used for boosting your backlinks. 

4. Find broken links to build backlinks

The easiest link-building strategy is the broken link-building strategy. It is an easy way of capturing backlinks. Broken links are the links that are no longer useful for a website. They may also be caused by the source website removing those links. All one has to do is find the broken links, contact the website and replace the links. After doing all this, you can pitch your site as a replacement. To locate these broken links, all you can do is trace the link, contact the website and then replace the link and then pitch your site as a replacement.

5. Create high-quality content that is link-worthy

One of the most basic ways to get backlinks is by creating top-notch content that is eye-catching and enticing. One’s only goal should be to create a proper piece of content that the other bloggers and industry experts can use and link back to your site.

6. Use infographics to capture the backlinks

Along with the written text, you can use infographics to secure the backlinks for your website. The infographics are the visual representation of the data and the information using graphics and images and charts. These infographics help you in providing a quick overview of the topic and breaking down complex concepts into simple visuals. 

7. Write detailed testimonials

By writing the testimonials on other websites, you can get a backlink for your own site. 

Many businesses look for testimonials as social proof. They are the ones that display them on their homepage. If you are a regular and ardent user of a service of any company, you can write a testimonial in exchange for one backlink. You should find companies that are relevant to your industry and submit a testimonial.

Conclusion

No website executes search engine optimization strategies perfectly in every single area. Consider the activities you excel at, can afford, and will provide your company with the best return on investment. Each company and website will differ at least marginally in these areas.If you excel at producing and advertising content, choose the keywords you want to target and concentrate your efforts there.

Always keep in mind that the primary objective of any SEO campaign is to enhance the popularity and traffic of the goods and services offered by your website or company. Instead of solely adhering to the most recent SEO buzzwords or every Google tip, consider how search engine traffic might assist your business and website. Doing otherwise could raise your search rankings at the price of your organisation as a whole.