AdWords management is NOT just about keyword research

Most AdWords management companies would have you believe that AdWords management is all about keyword research. Get it from an AdWords Management expert. This is not true at all! Keyword research is only a small part of the AdWords puzzle. Focusing on that and only building a keyword list can easily prove fatal to your AdWords campaigns. In fact, it is completely useless if you or your AdWords management company focuses solely on keyword research. You can have the largest, most targeted keyword list in the world and fail miserably at Google AdWords.

This is a good reason to stay away from AdWords management companies

 that go on and on about their ‘keyword research’. Keyword research can be VERY expensive if not done properly. I see it as a crutch for many Adwords Management Melbourne companies. After all, how hard can it be to build a large list of keywords, sit back and watch a customer spend countless dollars testing a new list and then simply see which keywords are profitable or not. My point is that keyword research is something that is very cost effective and doesn’t require a lot of wasted spending. It’s also something that needs to be done very gradually to avoid wasting spending on large amounts of keywords that don’t convert to sales or clicks. (This would also damage your campaign history).

Ad group relevance

Ad group relevance is extremely important in AdWords management simply because Google HATES campaigns that have little or no ad group relevance. No matter how many hours it takes to set up a campaign like this, even if it’s a brand new keyword list, your campaigns should be completely relevant. Each keyword should be placed in an ad group by itself or in an ad group with only a few closely related keywords. It can take hours to set up a campaign like this, but it’s a critical step in reducing excessive click costs.

Advertising relevant

I can’t tell you how often a lack of ad relevance kills AdWords campaigns. Of course, Google is obsessed with relevance and expects to see your ads perfectly relevant to the keyword being searched for. Each of your keywords is an ad written specifically for that single keyword, where the keyword is searched for at least twice in the ad. Why don’t AdWords administrators tell you about this? This is a critical part of keyword research! First of all, if your ads are not completely relevant, you will have disastrous results and high CPC! Second, how can you get accurate results from “Keyword Research” if you pollute your research with ads that don’t convert and cost a fortune?

Landing page relevance?

Don’t be fooled. Landing page relevance has a lot to do with keyword research. Think about it… What is the whole purpose? The goal of keyword research is to find out which keywords:

Landing page relevance is where you use a combination of special programming and search engine optimization to make your landing page perfectly relevant to your keyword list. This keeps customers on your site longer and Google charges you a much lower cost per visit. click. Whatever you do, make sure you don’t fall for the whole “Keyword Research Speech” that most AdWords management companies give, because it’s “nothing” without the strategies I mentioned above.