A Complete Guide for Boosting Facebook Followers

In 2023, I plunged headfirst into Facebook. A growing follower count was my goal. We were able to create a robust community, with people loving our niche, and most importantly, our products. This led to a cycle resulting in increased sales. Let’s keep this about you now. I aim to share the strategies that worked for me in mastering Facebook follower gain and like increase.

Gaining Facebook Followers: Ways and Means

From novice-level Facebook ads to influencer marketing, there exist numerous ways to attract followers to your business’s Facebook.

Advertisements on Facebook

Looking to get followers on Facebook? The obvious answer might be Facebook ads. “Engagement” ads can expand your brand’s visibility on Facebook. If users find the ad engaging, they might interact with it, possibly liking or following your Facebook page. For further details on Facebook advertising, check out this tutorial video.

Providing Invitations to Like Your Page

A straightforward way to boost Facebook page followers in Canada is by extending an invitation to like your page. Your friends and family can be an easy starting point. Be careful, though; Facebook once temporarily blocked me when I sent out too many invitations. Send out invitations in waves with a day or two in between. Remember, having a small focused audience is more beneficial than having a large, vague one to improve the effectiveness of your future ads.

Make Shareable Content

On my top-grossing store’s Facebook page, I’d post memes, humorous clips, and quotes that folks relate to. People would mention their buddies in posts, which usually enhances engagement and reach in social media. Chubbies, an online retailer, is good at crafting content of this nature too. They often make amusing content featuring their products. In this clip, they tout their shorts with a playful video highlighting issues with pants. If you lack the creative knack to make your shareable content, you can share popular niche content with your audience too. 

Organize a Giveaway

Promote your giveaway in specific Facebook groups or forums, giveaway websites, and of course, your Facebook page. One way to participate should be to “visit your Facebook page”, which can likely boost your Facebook followers. The organizers used emojis that highlighted the giveaway. Shared on their page, their Facebook followers, likely saw it. People may share this with their friends, potentially increasing your followers. Once everything is in place, broaden your reach beyond Facebook. Promote it on all available social and marketing channels.

Post Engaging Content

If you’re aiming to attract Facebook likes, consider making your content stand out in feeds. But remember, for this to be effective, you should already have a following. The gif morphs the post’s background color following a diagonal pattern to grab attention, flicking back and forth every few seconds. Content of this nature helps Gain Facebook page followers in Canada because it’s unique and engaging.

Explore Facebook Live

For a niche store, your Facebook Live can share useful niche advice. 

For instance, if you’ve stocked new items and have samples, you can showcase these products on Facebook Live. Grow your Facebook audience by announcing a regular livestream schedule, like every Tuesday. Your livestreams appear on the Facebook Live Map. The more viewers you have, the higher your position on the feed.

Collaborate with an Influencer

Wondering how to expand your Facebook following? Sometimes, influencer collaborations hold the answer. Often, it’s not the major influencers but rather niche fan pages that prove most effective. They garner large audiences and are often cheaper than well-known influencers. Yet, partnering with a genuine influencer in your niche can be beneficial too. These influencers’ followers often become interested in what you offer. Learn more in our guide, The Complete Guide to Getting Started With Influencer Marketing.

Receive Tags from Other Facebook Pages

Natural shoutouts or mentions from larger Facebook pages can help increase your follower count.  Select brands that share your audience or complement your products. For example, if you deal in watches, consider posting a photo featuring your watch alongside another brand’s sunglasses, and tag that brand. This strategy might encourage them to share your post with their followers. Samsung often shares customers’ pictures, taken on Samsung phones and posts on their Facebook page, as a great example of this strategy.

Boost Your Activity with Automation Tools

Posting regularly on Facebook could lead to more likes. It’s a challenge when running a busy store. So, Facebook posts may get pushed aside. 

To maintain a consistent presence, consider using automation tools. Schedule several posts for the next few days in advance. 

Include a product picture, a link to your page, a blog post you’ve written, or even a humor-loaded video or photo you’ve found online (remember to credit the source). Consistent Facebook posts increase your Active followers count.

Link Your Website to Your Social Media

Many novice store owners forget to link their websites to social media. Depending on your site’s design, social icons could be in the header, footer, or sidebar. If they need more visibility, engage Shopify Experts or use Hey Carson for minor adjustments.

Reach Out to Your Email List

Utilize your email list to gain more Facebook followers.  Even if you haven’t developed an email list yet, you might have customers who’ve accepted email marketing. Emailing these potential followers can increase Facebook likes. Email lists can be found on your Shopify dashboard under Customers and Email Subscribers.

Produce Video Content

Videos on Facebook often engage more people than photos or text posts. This higher engagement rate can lead to more views. 

More views and likes on Facebook boost your chance of discovery by potential new followers. Regularly creating excellent, popular content can strengthen your following. Want more Facebook likes? It’s time to up your game in video content.

Chat with Your Followers

Many big online shops fail to interact with customers. This lapse offers even the smallest shop an edge. Witty comments invite customer interaction. By conversing with followers, you attract their friends – a bonus advantage. With a Facebook business page, you can join and contribute to conversations in related Facebook groups on captivating topics.

Utilize Hashtags

While “hashtag” triggers thoughts on Twitter or Instagram, they can also build followers on Facebook when incorporated into your posts. There are two strategies for hashtag utilization. Either use a precise hashtag like #fashion for a fashion-related post or attune to the audience like Sephora. They may have used the hashtag to pull fitness enthusiasts towards their brand.