Local SEO: How to Claim & Optimise Google Business Listing?

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Local SEO has become an indispensable tool for businesses aiming to capture the attention of local consumers. In it, Google Business listing is of great importance. Formerly, it was known as Google My Business, and it gives businesses mileage to establish and manage their online presence.

But there’s more you should know. Here are the steps to claim and optimise your Google Business listing and elevate your overall SEO in Geelong.

Why Google Business Matters

Google Business is a tool provided by Google, and it’s free. It allows your business to create and manage their listings on Google Maps and Search. Optimise it, and you can significantly boost your visibility in local search results. This makes potential customers find and engage with your business. 

Before diving into the nitty-gritty of optimisation, it’s essential to understand why this platform is so important for local SEO in Geelong. Here are some compelling reasons:

1. Increased Visibility
2. First Impressions Count
3. Trust and Credibility
4. Valuable Insights

Now, let’s walk through the steps to claim and optimise your listing.

Step 1: Claiming Your GMB Listing

If you’re starting from scratch, claiming your GMB listing is the first step. Here’s how:

1. Sign in to Google

Start by signing in to your Google account. If you don’t have one, you’ll need to create an account.

2. Search for Your Business

Go to the Google Business website (https://www.google.com/business/) and click on the “Manage now” button. Search for your business by name and address to see if it’s already listed.

3. Verify Ownership

If your business is listed, you’ll need to claim it. Click on the listing to see an option to “Claim this business.” Follow the prompts to verify your ownership. Verification methods typically include receiving a postcard with a verification code at your business address or using a phone call or email.

4. Complete the Verification Process

Once you’ve verified your ownership, you’ll have access to your GMB dashboard, where you can begin the optimisation process.

Step 2: Optimising Your GMB Listing

Now that you’ve claimed your GMB listing, it’s time to optimise it for maximum impact. Here’s a step-by-step guide to help you make the most of your listing:

1. Add Accurate Business Information

Ensure that your business name, address, and phone number (NAP) are accurate and consistent with what you use on your website and other online directories. Inconsistencies can confuse both customers and search engines, potentially harming your local SEO in Geelong.

2. Choose the Right Category

Select the most appropriate category for your business. Categories help Google understand what your business is about, so choose wisely. You can select a primary category and additional ones if they apply.

3. Write an Engaging Business Description

Craft a compelling business description that concisely explains what your business offers and what makes it unique. Use this space to showcase your brand personality and why potential customers should choose you.

4. Upload High-Quality Photos

Visual content is crucial for attracting users’ attention. Upload high-quality images of your business, including your storefront, products, services, and team members. A profile photo (usually your logo) and a cover photo are essential as well.

5. Add Business Hours

Mention your business hours accurately, including any special hours for events or holidays. This information helps customers know when they can visit or contact you.

6. Encourage Customer Reviews

Positive reviews boost your credibility and attract more people. Motivate happy customers to leave reviews on your listing. Make sure to respond to those reviews professionally, whether they are positive or negative.

7. Include Relevant Attributes

Google Business allows you to add attributes that describe your business in more detail. These might include wheelchair accessibility, free Wi-Fi, outdoor seating, and more. Utilise these attributes to provide additional information to potential customers.

8. Create Posts

GMB offers a “Posts” feature that allows you to share updates, promotions, events, and news directly in your listing. Regularly posting relevant content can keep your audience engaged and informed.

9. Monitor and Respond to Customer Questions

Customers can ask questions directly on your GMB listing. Monitor these questions and provide prompt and helpful responses. This displays your commitment to customers.

10. Use Messaging

If appropriate for your business, enable messaging so that customers can contact you directly through your GMB listing. Be responsive and helpful when interacting with potential customers.

Step 3: Keep Your Listing Updated

Google Business listing is not a one-and-done task. It requires ongoing maintenance to ensure that your business information remains accurate and up-to-date. Here are some tips to help you keep your listing fresh:

• Update your business hours often to reflect any changes, especially during holidays.

• Add new photos to showcase your latest products, services, or team members.

• Create and schedule posts to share the latest news, promotions, and events.

• Monitor and respond to customer reviews and questions promptly and professionally.

Final Thoughts

A professional will be able to help you properly optimise your Google business listing. Not only that, but a professional can make a lot more for your local SEO in Geelong. If you agree, try our recommendation:

Make My Website

The experts at MMW are experienced in many digital services, and they are available in various locations across Australia. So, whether it’s website design in Melbourne or SEO in Geelong, you can connect with them. 

You will surely find their services encouraging for your business. Good luck!