Generally, in restaurants we might have seen menu boards indicating the special food items available for sale in the particular day and nowadays, with the advancement of technology these boards are turning out to be digital menu boards in many quick serve restaurants. These boards can be installed both in horizontal and vertical models and they include the images of the dishes as well so that guests can know what they will be getting when ordering for a particular dish. Since the images are included in these boards, the guess work is completely removed for the guests. Now, let us understand about the different types of these boards.

These display units are used both indoors and outdoors and when a unit that is suitable just for indoors is installed outdoors, the electronic parts inside it can get damaged due to external exposure. On the other hand, when a model meant Digitale Speisekarte Für Restaurants for outdoor is installed inside, it will look out of place since there will be a protective housing in these models for ensuring that when placed outdoors they do not get affected in extreme weather conditions. Both these types will have a media player and a screen. Of these, the media player stores the advertisement on the memory card and it can be updated manually either by replacing the memory card or by updating the ads with the help of flash drive or by over writing the previous ads. When it comes to menu boards used in restaurants, the staff can keep the same memory card until the dishes available in the list get completed and once new menu card is to be added, they can add the same to the memory card in any of the method mentioned earlier.

When using conventional types of boards, the staff working for the restaurants will have to rub off the item listed in the board if a single food items is over and when a new dish has been prepared details about the same should be hand-written. These worries can be avoided completely, when restaurants begin to use digital menu boards. They can just make the required changes via their computer just by uploading the details about currently available menu along with their image and cost and nowadays, there are also network enabled models available in the market and they are becoming popular because of their functionality and flexibility feature as compared to stand alone models.

4 Tips for Making the Most Out of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals.

Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable.

Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3. Be smart with pictures.

Our eyes are drawn to pictures, so make them count. Especially in food service, it’s important to have images of your products available-particularly the products you want to be selling more of. Want to sell more desserts? Combos? Drinks? Devote more pictures to them. Consumers will take notice.

4. Change it up.

With the rise of digital signage, menu boards are now more dynamic than ever before. Changes on electronic boards can be made much more quickly and at a lower cost than they can with traditional boards-take advantage of this opportunity, and devote digitalen menu some space to changeable options! Don’t change your whole display regularly or people will get confused, but leave some space to make use of your dynamic menu board: use it to showcase specials, promotions, or seasonal messages. (Know your Audience) Think about the placement of your digital menu board. Are visitors walking by quickly, on a staircase or waiting in a workplace? How will this affect your skill to promoting to them? Keep in mind what the most suitable font size will be for the conditions provided along with how quickly the text and items should move or scroll.

Many customers stop to look at the menu each time they come in. Putting time and thought into how your restaurant or drive-through menu board is organized really can make a difference!