Staying Ahead of the Game: Utilizing the Latest Design Trends in Printed Banners

Keeping up with what’s trending helps to stay in the limelight and stay relevant to your audience. The same idea is applied when it comes to designing your printed banners. You might find it tempting to keep the same banner for a long time and spare yourself the effort and time. But, staying relevant is important for your branding and helps you stay at the top. 

Think about the number of times you chose something because you liked how it looked. That is because marketing has more to do with visual appeal than it has to do with how the actual product. 

So when it comes to banners and signs, they’re no exception. Businesses have to constantly keep up with what’s trending to help increase customer retention and create productive brand awareness. 

In this guide, we’ll be discussing some really great banner trends in 2023 that are bound to help with your business growth. 

Top Trends to Follow for Printed Banners 

Staying ahead in your banner design game helps beat out your competitors and stay at the forefront. The right design makes a lasting impact on your target audience and compels them to make a purchase or at least see what you offer. 

So, here are some printed banner trends that can help you come up with a really great design. 

Using Minimalist Colors 

As technology grows, we see businesses opting for a simpler and “cleaner” look. Businesses choose minimal looks to look more professional. They also help with creating a sense of elegance and simplicity. 

You wouldn’t have to go with the classic black and white simple look every time. Minimalistic colors mean you can experiment with their versatility and come up with really great combinations for your oriented banner. 

An uncluttered look helps emphasize the important points in your design and projects a sophisticated image without having to incorporate a lot of colors. 

Traditional Fonts 

Font plays a huge role in putting the right perception of your brand forward. An appealing yet readable font is what you’re looking for to integrate in your banner. 

Traditionally, serif fonts make the right choice. They’re tried and tested, and look really great on your banner. 

They may seem outdated, but consumers love something they’re familiar with. A plain and nostalgic vibe is enough to divert your potential consumer’s attention and give them a sense of reliability. 

Inducing a Nostalgic Feeling 

A nostalgic feeling always makes us stay connected to the past and stay connected with something we’re familiar with. You can create a sense of nostalgia by incorporating vintage photographs or illustration to create a vintage narrative. 

Nostalgia offers a comforting vibe to your customers, which is why it’s the perfect way to attract new customers and retain the old ones. 

Location 

Integrating location signage in your printed banners is always a good idea. These signs help customers to find the exact location and navigate through a building. They’re becoming increasingly popular to help clients. When customers find it easier to find store locations, they’re more prone to follow your brand and use your service or products. 

Special Occasions 

Incorporating signs for every special occasion helps turn things up a notch. It sets the right celebration mood. So, for 2023, you should starting using signs for every event. Events like sporting events, trade shows, big sale events, corporate functions, and more are great events where you can use signs. 

Geometric Shapes 

Geometric shapes with the perfect symmetry are a great way to appeal to your target audience in 2023. They’re a bit different from abstract designs that have been trending for the past few years. But, using geometric designs is the perfect way to entice your audience. They work really well with images, illustrations, and even text. 

Gradients 

Gradients add visual interest, movement, and depth in a design. They’re great for adding a sense of dimension by fading from one color to another. They also create a sense of harmony and balance by choosing colors that complement one another. 

You can also play around with the gradient and induce a sense of warmth or coolness. It’s important to subtly use gradients so they enhance the overall design and not overpower it. So, with a bit of creativity, you can use this aspect to enhance your banner design in 2023. 

Conclusion 

Keeping up with banner design trends may seem a bit overwhelming. That’s why working with a company like Signs NYC can help you stay updated with the trends and use the design elements that suit your business the best.