7 Instagram Growth Strategies Your Brand Needs in 2023

The best strategies for growing Instagram have evolved significantly over the past year. As it has shifted sharply in favor of video-based content and acting as a live-streaming platform. This article is to discuss the strategies to generate an Instagram growth strategy that draws engagement from the audience over time.

Remember that Instagram doesn’t expand significantly or authentically overnight. For Instagram business accounts, the average monthly increase in followers is +1.25%. Let’s see whether you can use these suggestions to surpass that benchmark and successfully build your account.

Effective Instagram Growth Strategies for 2023

Follow these 7 best Instagram growth strategies your brands may need in 2023 and thank us later. 

1. Utilize Instagram Reels

Reels are the fastest and easiest way to capture more audience while developing a community that can work in favor of your brand.  Reels are still the fastest-growing format on Instagram, where users spend 20% of their time viewing them. If there is limited or sort of time and still wanted to see greater growth, introducing Reels can create a win-win situation.

You can find out everything you need to know about making high-quality Instagram Reels here. Not only Instagram Reels, though… Instagram adds that “sharing across forms (like Reels, Stories, Instagram Video, etc.) might help you attract new followers and increase your reach” for the time being. However, it might seem that the video feed appears to be way different. All Instagram videos are currently turning into Reels for some users as part of an Instagram test.

2. Post Consistently

Getting more followers is merely one-half of the Instagram growth equation. The second half is maintaining current followers so that your overall follower count increases. That necessitates a constant stream of worthwhile information that engages users without clogging up their feeds.

According to a study conducted by a reputable institution, the typical Instagram business account publishes 1.64 main feed posts each day, divided into:

• 58.6% of photo posts
• 21.5% of video posts
• 19.9% of carousel posts

It will take some trying to get the ideal beat for your brand. Keep a tight check on your Instagram statistics while implementing any growth strategy to determine which tactics are yielding the best results.

3. Incorporate Instagram Live Streaming

One of the easiest ways to gain more audience is to incorporate the live streaming feature of Instagram. Instagram Live is an absolutely unedited stream online that your followers may watch and interact with. This can be a terrific method to show your audience the more approachable side of your company.

Instagram is one of the most affordable live-streaming services, as it is free. Instagram Live makes it possible for viewers to add comments and questions in real-time. This can be a very useful tool for strengthening the bond between your brand and potential customers, enabling you to get insightful feedback directly from the people who matter the most! Additionally, to set up the online streaming you may require event live-streaming equipment which can be a one-time investment. 

4. Communicate With Your Viewers

Reels can help you attract new viewers, but it depends on you for how long you can keep them, loyal customers. Once more, Instagram adds its two cents: “Liking, commenting, and resharing their replies is the simplest approach to turn casual followers into fans.”

By replying to comments and being inventive in how you interact with your audience, you can boost your chances of success. If people realize that you’ve taken the time to reply to previous commenters, they are far more willing to interact with you.

5. Pick Relevant Hashtags

Hashtags are a simple approach to increasing your audience, which is essential for increasing your Instagram follower count. Three approaches exist for using the proper hashtags to increase the number of followers on your account:

• Your post may reflect on the hashtag page you have targeted.
• Your post may show up in Instagram search results if you use hashtags.
• People have the option to follow hashtags that interest them.

6. Write Excellent Captions

Instagram captions should accomplish the following two goals in order to expand your following:

• Send signals to the algorithm indicating that your content is worthwhile and pertinent to new prospective subscribers (through keywords and hashtags).
• Engage your current followers to encourage interaction with your content and long-term loyalty.

7. Be Original With Your Content

Above all the strategies it is preferable to be original and true to your brand. Try creating and posting unique, creative and compelling content that connects to your targeted audience while increasing conversion rates. 

Additionally, if you use Instagram as live streaming for Social media marketing you would be able to make such unique content. As live streams have no competition with any other posts. 

Hope these 7 strategies will help you and your brand to grow over Instagram. Thank you for reading.