Why you should revolutionize your marketing right now

Every week I receive messages from professionals and companies that tell me:

– “Social networks don’t work for me”.

– “Online advertising doesn’t work for me”.

– “This, the other, that doesn’t work for me…”

Many times we focus on finding the guilty, who does the task, bears the error, when this is not always the case. Marketing works like a great Swiss watch, each gear must work together to achieve its precision. 

If a Media Buyer sends good traffic to a page that doesn’t have a good offer, they won’t convert. 

If a content creator creates something awesome, but then those followers aren’t monetized, their work, while good, won’t deliver results. 

We all want our strategy to really work and end these problems, but to do so we must stop looking for blame and start working on comprehensive solutions that work together to achieve a common goal. This is how big businesses grow.

Growth marketing, how to take advantage of it in our business?

As its name indicates, growth marketing is based on achieving the growth of your business beyond a simple number. It seeks the evolution and improvement of each of its parts, focusing on knowledge. 

In this way, you manage to keep customers engaged, until you turn them into promoters of your brand. 

Are growth marketing and growth hacking the same thing?

No, growth hacking is a factor in growth marketing. It is a tactic in which you experiment with your content, messages, links, CTA, to get the best combinations and attract new customers and keep those you have already attracted interested.

This allows you to achieve short-term results with the help of technologies and tests. Growth marketing, for its part, takes a little longer to deliver results, it is based on long-term benefits and the achievement of objectives.

What data does growth marketing use?

Growth marketing does not work without data to analyze, evaluate and use to your advantage to develop better strategies. That is why a list of data is taken from different areas to analyze.

What are these high value areas?

• Social media.
• Email marketing.
• Lead generation.
• Contents.
• Blogging.
• Customer feedback.
• Data analysis (web).

marketing changed

We can no longer create isolated strategies, starting from omnichannel. All our actions must be directed towards the same purpose and above all designed to please the most difficult client.

Marketing long ago ceased to be based on the brand, the product, or the hundreds of features it may possess. We must focus on the client at all times, their needs, the benefits they are looking for, their consumption habits and above all: what they look for in a brand before becoming loyal consumers of it.

This Hootsuite study gives us 3 digital trends that will make us gain weight within social media. And I would dare to say that not only in the remainder of 2022, these 3 characteristics must remain firm if you want to continue growing and positioning yourself. 

1. Extend the experience: Users don’t just want a clear customer journey, they want a great experience before they buy. Many don’t even do it the first time, but the better experience you offer, the longer you’ll be in their memory. This gives you a better chance of winning a customer. 
2. Show you care: Customers want to be more important than brands. Your strategies must be based on them, as I mentioned. To achieve this, it is really important to know your client perfectly. 
3. Be familiar with Gen Z (although in my opinion, it should be with each of the generations involved in the decision to purchase your products or services): they are immersed in marketing, good strategies, social networks, trends and brand management. 

For this age range, it is essential that the brand of which they are clients represents them, is ethical and is constantly evolving.