7 Rules for Good Web Design

Web design: It’s easy to become stuck on the ornamental when developing or redesigning a website. Was I right about the blue tone? To which side of the screen would you prefer the logo to appear? So, how about we just put a big GIF right smack in the middle of the page?

You need to ensure your website is more than just a lovely face if you want people to click on it. Usability and user experience (UX), or how pleasant it is to use your website, should be primary design goals. But when it comes to eCommerce development, successful website design should perform its intended role by expressing its particular message yet simultaneously engaging the visitor. Several variables, consistency, colors, font, imagery, simplicity, and utility, contribute to successful web design.

There are several critical aspects to consider while developing a website. A well-designed website can help generate trust and guide visitors to take action. Creating a great user experience entails making sure your website design is optimized for usability (form and aesthetics) and how easy it is to use (functionality).

Below are some tips that will aid you when considering your next web project.

Essential Rules You Should Consider For Good Web Design

Aesthetics are not the only factor! When designing a website today, the only thing that should be necessary is the user. Check out these seven guidelines for web design that programmers deem to be the most crucial. Have a look and see if you agree.

1. First Impression

It is essential to present yourself in the best possible way in day-to-day life at the business, especially when meeting potential new customers or business partners. It’s like a website, just better. You want users to leave your brand-new website with a positive impression after their very first visit. If you’re going to make an excellent first impression, you should research the people you aim to target, learn as much as you can about them, and then create something tailored specifically to them. Something so interesting that they can’t help but recall your website anytime the thought arises to them.

2. Strive for Readability

If visitors to your site cannot read the content, your message will not go over. A wrong choice of text color might backfire spectacularly. White lettering on a white or light-colored background, for instance, can be difficult to read. It’s also tough to read when the text is the same color as the background. Overlaying text on an image (like a banner) can also make things confusing to the viewer.

Use high-contrast colors to prevent this from happening. If you want to draw attention to the words, make them stand out by using either dark text on a white background or bright text on a black backdrop. The best contrast is typically achieved with dark text on the background, but this can be tiring on the eyes after prolonged reading. Use an overlay to boost the contrast between the text and the image while doing so. Lighter lettering will stand out more against a dark overlay, and vice versa.

Also, it’d be preferable if the fonts you used weren’t too small and were easy on the eyes. It can be incredibly challenging for older users to read a complex typeface that is written in cursive or with serifs. An identical issue will arise if the text is too small. If you want your website to be easily read, use large letter sizes and clean, sans-serif typefaces.

3. Functionality

Every user enters a website with a particular goal in mind and certain preconceptions about what they will find there. While one keeps this information in mind, it becomes abundantly evident that simplicity of use should be at the top of the list of priorities when developing a website. In addition to contributing to the aesthetic value of the overall web design, design elements should also serve the purpose of providing consumers with information. Sometimes, the simplest answers are also the ones that work the best. If we make everything basic and simple to grasp, our customers are more inclined to continue doing business with us.

4. Embrace Consistency in Font Sizes and Use

In light of the fact that we are currently discussing typefaces, it is essential to point out that the general rule of thumb is to limit yourself to no more than three. Rarely will you require the use of more than one typeface. Your website will come out as disorganized and poorly designed if it contains an excessive number of fonts. Also, ensure that the fonts you employ are complementary to one another.

In addition, they need to be compatible with the ethos and spirit of your company. Using sans serif fonts in digital settings is especially advantageous because of their ability to successfully convey a sense of modernity (such as websites). Avoid using fonts that are too comical, too young, or too professional.

5. Design Easy-To-Use Navigation

Simple navigation is the bedrock of any user interface. It is the primary method of communication in the online world. Your website must have easy-to-navigate features so that users can quickly access the information they seek.

Strategies that work:

• Do not hide any secondary menus; only the primary ones should be accessible from the top level. The average human’s working memory can only hold about 72 items, so keep your top-level navigation to no more than that and build sub-navigation with obvious content groupings.
• Give your menu options descriptive names. If you want your visitors to be able to use your menu, then you need to use phrases they are already familiar with.
• Facilitate a quicker journey time for end consumers. Create a menu system that allows users to reach their desired destination with as few clicks as feasible. The three-click rule states that no user should ever be more than three clicks away from their preferred content on a website.
• Put links to the various sections of your site in the footer. Visitors anticipate finding footer links and contact details there.

6. Responsiveness

Sites have long been accessible from various mobile and stationary screens, including smartphones, tablets, computers, and more. You should design your website with “responsive” in mind. Sometimes this means we must be resolute in our efforts to pare down unnecessary features or even overhaul the navigation’s core logic.

With responsive design, your website will appear beautiful on any device, regardless of screen size or quality. This will save you time, energy, and money because you won’t have to develop and update your website’s separate mobile and desktop versions. To expand your consumer base and boost sales, you need a website that is easy to use, looks professional, and loads quickly on mobile devices. It strengthens your internet credibility and makes you more accessible to potential clients.

7. Integrate Appropriate Visuals

Adding appealing images to your website is crucial. Unlike text-only websites, those with pictures and other visual information receive more clicks. One easy way to improve the site’s visual appeal is to incorporate appropriate images and graphics into the content. These immediately grab users’ attention and encourage them to continue perusing your pages.

Finding pictures that go together with the subject matter and the business image is essential. Use pictures of your personnel, facilities, and products instead of stock images. This will give site visitors an honest representation of your business. If you can’t find what you’re looking for among these ready-made solutions, consider commissioning a graphic designer to create custom infographics or other visuals.

Wrapping Up

Internet users have high standards for the quality of their experiences on websites. If you can’t meet their demands, they’ll go to your rivals, who might only be a mouse click away. That’s why you should always prioritize the user when making design choices and strive to provide them with the best possible experience. Houston website design agency is ready to assist you if you are prepared to begin designing the site of your dreams.