6 Rules Best Web Designers Must Never Break

Web design is a creative process. It’s not only about learning HTML, CSS, or JavaScript but about designing every detail to realise the results you set out to achieve. In a world where web spaces have become more prominent than offline activities, a web designer must aim to design innovative and well-thought-out websites.

For example, it stunts an e-commerce company’s goals if its website doesn’t have the necessary information or doesn’t provide means to increase leads.

That is why the role of a web designer is highly important. So, whether you want to find the Best Web Designer in Melbourne or do it yourself, you should know the dos and don’ts of web design.

Here’s our list.

1. Legible Fonts

The font is naturally the first thing we notice on a website. If that doesn’t seem right, the users hesitate to go further. One common rookie mistake is using too many different fonts. It scatters the message or vibe you want to convey to the customers and can affect the whole browsing experience.

So, the first rule is to use only three (preferably fewer) fonts on a website. Even if you use different fonts, make sure they are not worlds apart. In addition to that, ensure your fonts are legible and appropriate for your brand image.

To sum it up:

• Three or fewer fonts
• Fonts should be legible and fitting for the brand image
• Avoid child-like caricaturist fonts at all costs

2. Autoplay should be avoided

Ever gone to a website, and a video started playing automatically? Especially when you are out in public spaces. It must have irked you a little.

This kind of autoplay audio or video element can distract the audience from important information. And sometimes, this feature may also make it impossible for the users to navigate. So, it’s best to avoid it.

Digital media is powerful, but the best web designers always use it in a clever way to increase engagement on a website. They know that the autoplay feature may not be the best thing for a website. Rather than that, they allow the users to click on it, which is more convenient. This allows the user to stay on the website for a long time, either watching the video or finding other information.

3. Prioritise mobile usability

Today, we are using mobile phones a lot more than laptops, be it for online shopping or enrolling in a course. So, it should always be a priority for a web designer to create a website with high mobile usability. This means that you should create multiple layouts for different devices.

It requires additional development, testing, and several other things to consider, but it’s going to be worth your while. Building a mobile-friendly website should be in your top five priorities, considering the hike in mobile usage.

To sum it up:

• Developing multiple layouts and testing is required
• Since the space is comparatively smaller, CTA and other essential information should be first.
• Ensure the consumer journey is consistent across all devices so they can find what they are looking for
• Consider choosing the Hamburger Navigation Menu to make efficient use of space.
• Make sure the web page is responsive

Lastly, do not settle for a mediocre mobile experience. It’s too important to settle.

4. Distraction-free website

You must have seen websites that are distracting and disorganised. It’s off-putting and the opposite of goal-oriented. That is why all the best web designers make it a rule to clear away the clutter that may cost a potential buyer.

Distractions can be many; disorganised elements, impactless writing, confusing action points, no CTAs, too much information, etc. The answer is to simplify and organise your website design to the optimal.

To sum it up:

• Organise your main navigation menu to convey your company’s primary goals and services
• Avoid cluttering web pages with too much information all at once.
• Create a content hierarchy, categories, sub-categories, and so on. It makes it easy for the user to understand.
• Provide explicit CTAs to complete an action, such as signing up or making a purchase.

5. Lay the visual hierarchy

The concept of visual hierarchy is another key element in web design. It is the technique of arranging web elements to signify their order of importance. Designers organise visual qualities, such as menu icons, in a way that consumers can quickly interpret information.

One common way to do it is by using varying font sizes and colours to help your viewers get the hierarchy of the content. For example, you may use a brighter colour for a CTA button, like a sign up or buy now, to grab the attention. This helps in guiding users as they interact with the web page.

To sum it up:

• Visual hierarchy helps in guiding the consumers on the web page
• Visual hierarchy elements are size, colour, alignment, contrast, repetition, proximity, whitespace, texture & style.
• Design a visual hierarchy keeping in mind the goal of your website.

6. Proofread

Proofreading is one more rule the best web designers never break. Because a typo can be extremely off-putting, and it also impacts your credibility. Many forget that the text is just as important as the visuals on a website.

Compare a website with professional write-ups to one brimming with grammatical and punctuational errors; our perception could be strikingly different.

So, take extra time to proofread your website content. If needed, have someone review it, or you may even hire a professional to do it. But at any cost, ensure it’s well written and delivers your message.

To sum it up:

• Have your website content proofread
• Seek a professional proofreader if necessary
• Avoid complex sentences and make sure to convey your point clearly

There you go!

There were the top 6 rules the best web designers follow.

You may look for the best web designers in Melbourne or do it yourself, but keep these 6 rules in mind and ensure these are followed during the web design process.

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