5 The importance of digital marketing and its benefits

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Although the term is already part of everyday life, there are still many doubts that revolve around it. Know the relevance that digital marketing has in companies and what are its most notable benefits.

The success of a company and its growth in the midst of a highly competitive society goes far beyond the quality of its products or services . Being able to stand out to, finally, attract the largest number of customers is a task that requires the support of certain strategies that, fortunately, marketing offers us.

Although it is true that traditional advertising continues to be a fundamental pillar in the mission of making a company known to its market, the high cost that it implies and the decrease in the number of people who support television, radio, newspapers and billboards as their main source of entertainment has forced brands to look for cheaper alternatives, but which can have a high degree of effectiveness.

And in the midst of absolute connectivity, digital marketing emerges as the most obvious option, however, it is not only about having a presence on social networks and regularly creating a giveaway on Instagram . Digital marketing is effective only if it is executed correctly .

Currently, digital marketing is an accurate form and practically mandatory use in all marketing plans of companies, regardless of size, sector or where they are located.

If you have any doubts about digital marketing, don’t worry, in this article we will show you a compilation of the most accurate data so that you can have a clear notion when executing the most accurate and infallible digital marketing actions for your company.

What is digital marketing?

The term began to become popular in the 1990s with the spread of the Internet , but it was not until the early 2000s that the boom began and, since then, it has been expanding with the arrival of new trends and tools.

In general terms, digital marketing refers to all marketing actions undertaken by a company or brand in the digital sphere. Digital marketing is any branding strategy carried out online.

Digital marketing transferred concepts and strategies that were used in conventional advertising to adapt them to the new forms of consumption that the Internet allowed . It is worth insisting that digital marketing does not replace traditional forms of promotion, it would be a complement to traditional marketing.

With the technological evolution and the entry into play of important digital platforms, marketing 2.0, as it was originally called, has been diversifying and expanding its range of action and effectiveness . Regardless of the digital environment where the strategy is developed, digital marketing must be oriented to:

• Increase brand visibility and reach
• Generate interaction and attract new customers
• Generate a competitive advantage
• Determine and identify the target audience
• Increase productivity and guarantee return on investment

Social media marketing is part of digital marketing, but it does not represent all the actions that are carried out. Content marketing , for its part, is one of the most important aspects that digital marketing encompasses, being the most effective way to attract users to the different niches that can be exploited on the web.

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It is rare to find a company that today does not have any presence on the Internet, it is even more essential when it has been shown that the new generations are not so related to traditional media such as television , whose consumption figures decrease significantly with the passage of time. the years.

Consumers have changed their gaze to the Internet as their main source of access, not only to entertainment, but also to the purchase of all kinds of products and services , hence the importance of taking advantage of this digital channel.

Most popular strategies within digital marketing 

As we have mentioned before, digital marketing comprises a large number of actions online. 

Many times it tends to be considered that the management of social networks is the only viable strategy and, although no one doubts its importance, there are many other options that you can implement to give your brand greater reach.

And, of course, we must also take into account the sector in which we find ourselves. These are some of the best known and most successful strategies.

What is a guest post website?

A guest post website is a website that allows people to write content and post it on the site for the purpose of generating traffic. Guest posts can help improve a website’s visibility in search engine results and can help build relationships with other websites and potential customers. They also provide an opportunity for the author to showcase their writing skills and expertise. 

Points: 

1. A website that allows people to post content. 

2. Improves website visibility in search engine results. 

3. Builds relationships with other websites and potential customers. 

4. Gives author a chance to showcase writing skills and expertise.

5. Can generate traffic to the website.

What is a guest post website benefit?

1. Increased Exposure: Guest post websites can offer a great platform for businesses to reach out to a larger audience. This can help increase brand visibility and reach a wider audience in a shorter amount of time. 

2. Backlinks: Guest post websites can also provide backlinks to the website, which can help increase the site’s visibility among search engine results. 

3. Boosted Traffic: By utilizing guest post websites, businesses can gain more website traffic and potential customers. 

4. Increased Engagement: Guest post websites can help businesses to engage with their audience by providing comments and feedback. This can help to build relationships with potential customers and help to increase conversion rates. 

5. Networking Opportunities:Guest post websites can also provide businesses with the chance to network with other businesses, influencers, and industry experts. This can help to create a stronger professional network and help to increase business opportunities.

Website optimization

A website is the most important point in digital marketing, and it should be the point of arrival for all the traffic generated with other actions or strategies . Unlike other platforms, a website is 100% managed by the brand and all the success or failure it has will depend on the way it is executed.

For those brands that sell some type of product or service, having a well-optimized website or website is the only guarantee for those users who have been captured to maintain interaction and interest in the brand.

It must be aesthetically pleasing, have an interface that is easy to understand, display clear and concise information, have optimal loading speed and response, as well as have a design that adapts to different devices .

Content blog

A content blog is the perfect complement to generate interaction and positioning , with a correct segmentation of the public, the accurate information of the content required for said segment is available.

Generating useful or interesting interaction is the most useful and effective way to achieve the best positioning in search engines.

It is part of content marketing and works together with other digital strategies that make up a perfect balance when it comes to attracting and retaining new customers .

Social media

Currently, social networks group the largest number of active users in the world and are, indisputably, the most widely used digital marketing strategy today.

They are designed to facilitate communication between the brand and its followers, exponentially increasing traffic to other tools such as the blog or website.

The competition in social networks is great, social media marketing for its part manages to generate the most appropriate strategy to exploit them and cause the impact required for brand objectives .

The relevance of the content that is uploaded to social networks, and the way in which the brand communicates through these channels will be two aspects that you must take into account if you want to have a greater reach. Being able to stand out on social networks is not easy, but it is not impossible either. . You can consider carrying out advertising on social networks to have greater visibility.

You must bear in mind that social networks should not be based on selling products, their main objective is to create a community with an emotional bond towards the brand , after all, it will be those loyal followers who will become the main ambassadors of your products. or services.

SEO and SEM

Both terms are often confused and, although each one has a particular function, they are an ally to take into account in any digital strategy. To clear up doubts, we are going to define each one of them.

SEO (Search Engine Optimization) : refers to the natural positioning in search engines, once the market niche has been identified, these strategies will allow you to appear in the first places of the Google search in those words related to the activity of the brand . The creation of blog content and optimized websites will be essential in the application of this strategy.

SEM (Search Engine Marketing) : for its part, SEM strategies refer to positioning in search engines through funded advertising actions to make products and services much more visible .

Email marketing

Email is still a powerful weapon to reach millions of people, if executed correctly, avoiding being intrusive, it can generate immediate results if you want to publicize products or services , generating traffic and even making a purchase action. Immediately.

You can create email communications with some regularity where you keep your potential customers informed of the new offers that the brand brings with it. It appeals to the emotionality and give importance to the opinion of the users.

Social Media Advertising

If there is highly relevant information for your potential customers, paid advertising is an incredible option to consider. Each platform has its own version of it, and each one shows efficient results when we seek to exploit our visibility, after all, it is their way of financing.

You can generate posts on social networks and pay for one of the packages offered by applications such as Facebook or Instagram to increase your reach.

Main benefits of digital marketing 

Any successful marketing strategy must bring with it certain benefits that demonstrate its practicality when implementing them. Digital marketing is one of the ways to make yourself known that brings more benefits to companies , we quote some of the most relevant.

Can be quantified

A very attractive advantage of digital marketing is that each of its strategies are easy to measure and determine the success or failure it has had . Unlike television, where we cannot know for sure how many people were reached, in the digital field you can keep precise control of the impact you have had and thus determine the ROI of your actions with greater certainty .

Can be effectively segmented

Being able to identify the beliefs and values ​​of your target audience is essential to implement strategies that truly cause an impact on them, with online advertising you will not only be able to better determine their tastes or preferences, you can also segment by gender, age, geographic location and others. data that is extremely necessary for the success of the management.

Provides greater visibility

The scope that a digital strategy currently has is unquestionable, with just a percentage of the online traffic in your city you can quickly position the brand in the minds of consumers .

Greater efficiency in attracting new customers

By achieving better segmentation and increasing the visibility of the brand, the acquisition and subsequent customer loyalty will only depend on the content that you offer on your networks, blogs or website .

Lower implementation cost

If we compare the cost of generating a digital marketing strategy with other forms of traditional advertising, the difference can be huge . Online actions to promote a brand are usually much cheaper and more profitable than other more common forms of marketing. No matter the size of the company, the budget of the digital marketing campaign can be adjusted for each particular case.

Can be corrected on the fly

Unlike other forms of marketing, in the digital field the strategies can be corrected and adapted according to the performance that you have obtained at the time of launching it . If a strategy in the first instance fails to meet the expectations set, it can be shaped until it achieves the desired impact.

Greater profitability

The return on investment in digital marketing is one of the most unquestionable benefits that these actions have in companies. In addition to creating a community, increasing the number of customers and sales, the conversion rate of each new customer compared to the investment cost is usually incredibly favorable .

What is the importance of digital marketing for companies?

In recent times, the mass access to the Internet has caused people to spend a large part of their day connected to their mobile phones and computers.

The ease of use and the infinite variety of options have made it the ideal setting not only for entertaining, but also for working, buying products and services, or doing tasks that previously seemed unthinkable.

Definitely, on the internet there is the largest number of potential customers of all the companies in the world, regardless of the niche or place where they are located , in the digital world there is the greatest opportunity for conversion and success for each of them.

Having a concise digital presence, based on professional strategies that manage to cause the greatest possible impact to attract, retain, and generate emotional ties with an infinite number of people will be vital if you seek to survive in the midst of a relentless and competitive market.

Some reasons that exemplify the importance of digital marketing strategies are:

• Get more customers and brand ambassadors
• Compete in a balanced way with big brands
• Increase the reputation and reach the brand
• Stand out from thousands of similar brands
• Become a benchmark in the sector
• Better optimize your resources and strategies
• Increased productivity and money savings

If you don’t have a digital presence today, you simply won’t exist for the vast majority of people. The rules of the game have changed and only those brands that know how to adapt to changes and new trends will be destined to survive and grow. 

Establishing a foothold in digital marketing today means guaranteeing the sustainability of the brand over other options.

Having the support and advice of a group of professionals in the area will always be an option to consider in order to make the right decision . Digital marketing is the most powerful weapon to impact the audience and grow your business in the fastest and most effective way possible.