5 Telltale Signs It’s Time To Hire A Digital Marketing Agency For Your Business

How does your business manage its digital presence? In a digital era where almost everyone knows how to navigate the internet, you may feel like hiring a digital marketing agency is a waste of money. From creating a business website via WordPress or Wix to posting regularly on social media, you may assume you can simply employ an in-house marketing crew or do it yourself, right?   

But in some instances, leaving the tedious job to a dedicated, third-party team of experts with access to updated technologies can be more cost-effective than doing everything in-house. In this article, we’ll discuss 5 telltale signs you’re in dire need of a digital marketing agency to keep your business afloat. 

1. There’s just too much on your plate

Digital marketing is no easy feat. Aside from updating your official website, you have to manage tasks that include social media, email marketing, SEO, and more. You may also do content creation tasks as part of your overall digital marketing strategy. By juggling all these tasks, it’s inevitable to spend less on more important things, like managing the business per se. 

Trying to manage too much isn’t just exhausting — it may also cause you to focus less on the key aspects of running your business. That said, it may be a wise move to reach out to a digital marketing agency that’ll do the job for you while you focus on things that matter. 

2. You have no digital marketing expertise, to begin with

Let’s get one thing straight: you know your product or service best and how to improve it. You might also know how to market it traditionally, from having a winning sales pitch to giving a good ‘ol brochure and freebies. The problem is, that you don’t know how to market your offers online. 

Digital marketing requires detailed knowledge and skill set in SEO, social media, graphic design, and website development. Such skills are vital to your business’ success in the digital era. By partnering with a digital marketing agency, you’ll have access to all of that creative and technical expertise. 

If you’re taking your products and services to the online market, a digital marketing agency can do wonders in boosting visibility and converting lookers into actual customers. They have a dedicated team of web content writers, SEO specialists, web designers, and other professionals. When these experts collaborate with your in-house team, they can create a personalized plan and assess where your company has the most growth potential.

3. Your digital marketing strategies are not working

So you have a business profile on all social media platforms and Google My Business. You also have an awesome website, showcasing your products and services in a creative manner. But are you wondering why despite all of your efforts, you still fail to generate profits?

It’s not enough that you simply put your business in the digital realm — people should also know that your business, as well as the products and services you provide, actually exists. If you’re not getting the traffic or the number of followers you expect, there may be something wrong or lacking in your strategy — something a digital marketing agency can resolve. 

Agencies can do an audit and catch weaknesses in your current digital marketing activities. They may also have the expertise and advanced tools your campaign needs to be effective. A digital marketing agency greatly helps with the following: 

• Web Design and Optimisation
• Search Engine Optimisation (SEO)
• Public Relations
• Email Marketing 
• Social Media Marketing
• Content Marketing

4. You have lots of followers and traffic but zero conversions

An increase in traffic and followers but no conversions? Perhaps your business is stuck in your old ways and your marketing strategy needs some update. 

Working with a digital marketing agency means you get access to a team of professionals who are always taking to time to learn about the trends. These experts practice new technologies and theories, allowing them to capture new potential customers and re-engage old ones. 

Building a relationship with your prospective customers is key to conversion. The last thing you want is to have people visit your website or profile, read your content, then leave and probably never return. 

5. You’ve seen a decline in sales or leads

Ever noticed a drop in sales? While you focus on key business aspects to improve your products and services, attract customers, and increase your profits, it’s great to have a digital marketing agency working hand in hand with you. They can create a plan that integrates your sales process into marketing strategies that drive more organic traffic and generate leads. 

Digital marketing agencies can help you develop an inbound marketing strategy that’ll reach your target audience online. They can create content and other promotional materials that appeal to your key customers, which will appear at the right place and time. 

Work closely with a digital marketing agency

The digital marketing agency you pick should feel like an extension of your in-house marketing team. Your digital marketing agency partner aims to address what your internal marketing lacks in terms of expertise and time. Likewise, working hand in hand and providing them as much insights about your business will result in successful digital marketing campaigns that cater to your unique goals. 

Author Bio: Carmina Natividad is a web content writer during the day and a foodie, musician, coffee connoisseur, and plant mom when her day shift is over. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing. To know more about digital marketing, check out the blogs of SPRINT DIGITAL Agency Dublin.