It’s the time of year for shopping. This means that more customers are spending more money at stores in virtually every category of consumer.

The overall sales for the holidays in November and December averaged around 19% of the total retail sales between 2016 to 2022 However, that number could be higher for certain retailers, as per the National Retail Federation. For the majority of retailers, it is the most beautiful season of the year.

However it is not the case that all businesses see the same type of growth in their revenue during this time of the year. Some businesses that are not retail actually experience an increase in traffic over the period of late November and into December. This is logical considering that more workers are on vacation taking advantage of their PTO for winter travel. Also, there’s the never-ending checklist of tasks from the holiday season: cooking, shopping for gifts, wrapping and cleaning up after airport pick-ups, and not forgetting to make the time to complete the overwhelming list of work-related tasks before the close of the year.

There are some ways to avoid a slowdown in the coworking space you share. You just need to be creative.

To make things easier for you, here are five simple methods to keep your current members interested and attract new members during the holiday season.

1. Give you a way out of the Laws of the House

Let’s face it: there’s nothing wrong with us. We appreciate spending time with our family members or our own families , for reasons that aren’t relevant. However, to ensure a happy and healthy holiday celebration, it’s crucial to allow a bit of space for breathing. In reality, everyone needs a bit of separation from our loved ones to replenish our energy and present our best version of ourselves.

It’s a great opportunity to give out punch cards to those who want to leave the home. Let them know that your home is the perfect spot to enjoy an hour of peace and quiet in the Christmas season.

2. Allow Tourists to drop in

Many remote workers combine their holidays with some flexible work . They require an accessible and safe space for a few meetings or read some emails. If the space you choose to use is open to drop-ins for meetings, be sure to advertise this on your site or social media channels, as well as through your email newsletter for instance.

It’s also a good idea to inform the local visitor center you’re in contact with. This way, you can position your company as the most versatile office for visitors who are in your vicinity.

If you’re okay with it then you may invite relatives from out of town to join you in your work. If you’re in need of a bit of room (see #1) perhaps you could ask that they not sit on top of you.

3. Advertise Your Space as your Holiday Party Destination

A restaurant that is successful wouldn’t offer seven soup courses in the summer months. They’d modify their menus to meet the needs of the season at hand and increase the revenue. Your coworking space should be run in the same location with the determination to change your menu based on the seasons.

Also even though fewer people are stepping into your workplace to wind down the year, it doesn’t mean you’re confined. For instance, you could transform your space in a way that makes it more appealing to companies searching for a location to host their Christmas parties. If you ask around, you’ll find that there’s definitely a need for it. All you have to do is position your property as the most effective option to meet the requirements of your local community.

List around 10 of the largest companies that are rooted in your local community. Then, suggest they host their Christmas party in your venue. Include photos in your pitch to ensure they are able to envision the event taking place within your space.

4. Partnership with Local Charities

This is the ideal occasion to open your space to charity collection drives, canned food collections as well as other events! Consider it as an open house for the benefit of your community. you’ll be able to display your space to those who might not otherwise have visited and a worthy cause is able to do the most impactful tasks without the expense of an event venue. Make sure that your event is a great experience for the charitable organizations and nonprofits and they’ll likely recommend your company to others within their networks who want to reserve a venue for their event. This is also a fantastic opportunity to receive positive feedback and feedback for future events.

Even better — this is an excellent way to help your members connect with local charitable organizations and to help them strengthen connections with their community.

5. Host a Bring-A-Friend-Day

Everyone has that person who’s working from home or at a noisy coffee shop that has no outlets, simply because they’re unaware that a better alternative exists. Invite your members to invite this person to join your workspace for a few hours, for no cost. If you’re looking for an extremely successful attendance make sure to reward your existing members by offering them the gift card of a freebie to a local company. You should ensure that you have stocked your kitchen with tasty refreshments and snacks to attract anyone who is interested in checking your space to spend the duration of.

In the short run it could appear that you’re losing a little from the event However, you should think of it as a bigger event. You’re creating leads at a minimal cost and also increasing the loyalty among your current customers through that tiny gift. This is an excellent chance to expand your list of potential customers. If you can convince people in your area to give it a go You’ll be that much closer to becoming an ongoing member.

If you’re interested in setting up an even more robust version of this program, create an affiliate program. Did you know that Proximity is now offering a unique feature that allows you to track referrals from members to your website? Anyone can receive an individual trackable referral link they can forward to their family members, friends or colleagues. When a new member sign-ups at your location using this link, then Proximity will record the sign-up for you.

You could even offer your existing members discounts on their monthly subscription or even free days or months in exchange for them to join a friend. Keep in mind that one of the most effective methods of growing your membership is to connect with the existing members.

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