Invisible tags called meta descriptions to give website users and search engines information about your page. Simply put, they facilitate search engines’ understanding of the subject matter of your material, making them essential for SEO in Dubai.

The head> part of an HTML document is where meta tags are placed, so your CMS must be coded to support them. Depending on your website’s software, this may be simpler or more challenging. For example, an “out of the box” solution like WordPress will have a section specifically for meta tags like definitive links or meta descriptions.

But first, we’ll explain page titles and meta descriptions to you in this brief guide, along with their significance for Search Engine Optimization (SEO) and how to optimize them like a pro.

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Why are meta tags important?

As was already discussed, meta tags give search engines and website users that find your site in the SERP more information about it.

They can be enhanced to draw attention to the essential factors of your content and elevate your website in search results.

A pleasant user experience is something that search engines increasingly appreciate, and part of that is ensuring that your site responds to a user’s query as effectively as possible. The information searchers need to know about your website is provided clearly and helpfully thanks to meta tags, which aid in this.

The page structure of your website will be improved by certain meta tag kinds. While other meta tag types instruct search engines which elements of your page to prioritize and which to ignore.

There are many different kinds of meta tags that serve various purposes; not all of them are important for SEO in Dubai. Here are the best practices to stay on Google’s list:

1.      Do Not Exceed 155 Characters

The amount of your meta description tag that Google displays in the SERPs is constrained.

They frequently display the first 155 characters of your description, specifically. Therefore, you should limit your meta descriptions to 155 characters or less. Otherwise, the rest of your description can be omitted. Or perhaps Google won’t even use your description.

2.      Add Your Keyword

In your meta description, you should at least once use your target term and not because you directly profit from it in terms of SEO in Dubai. (Keep in mind that the content of your meta description is not a ranking signal for search engines.) Why, then, should your description include your keyword? Because it can increase your clickthrough rate.

3.      Mention the present year (or Month)

Only if your content is VERY time-sensitive does this make sense. If not, you don’t have to bother about including a date in your descriptions.

However, we advise testing descriptions with dates if your material is always current.

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4.      Create Each Page’s Meta Description

Every page on your website needs a different meta description, which you should create.

Google recently advised users to create original meta descriptions (vs. autogenerating them).

To put it another way, you don’t want many redundant meta-descriptions.

5.      Draw Ideas From Google Ads

Suppose you create descriptions that focus on benefits. And respect Google’s character restriction. You already have a leg up on 99% of other writers of meta descriptions.

Try stealing language from Google Ads for your SEO in Dubai, though, if you want to take your description writing to the next level.

Why?

The positioning of Google Ads is determined by the amount that advertisers bid. Also, Quality Score. Ads with a high-Quality Score pay less per click than those with a poor Quality Score.

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