10 Ways to Blow Your Reader’s Mind With Optimized Content

Imagine, you provide content writing services, and you just wrote a blog for a content writing company in India. But your blog is not getting any views or recognition. How would that feel? Not nice. Right? That’s exactly why we’re here to help you create optimized content that lands you higher on the search results and helps you sustain your content writing company in India.

Know your target audience:

First things first, you have to know who you are writing for. Remember, you can’t write for everyone. So, set a group of target audiences who you think are best suited to consume your content.

For example, if you are a beauty blogger, you can create a blog named, “10 Fast Fashion Hacks That College Students Must Know” rather than “10 important fashion hacks”. Here you are emphasising upon who should write your blog and as a result, people will reach your blog from the search results according to that. So, always set a target group and write exclusively for them.

Make Every Sentence worth reading:

To sustain a content writing company in India, you should know that your content should be worth reading. By reading, I don’t mean, some important points should be here and there in the blog. If you are providing content writing services, you need to make sure every word you write has some significance behind your objective of writing this blog. After writing each and every sentence, ask, “why?” If that answer can justify the placement of the sentence, then keep it, otherwise edit it out. In this way, you’ll be able to make your blog information-rich.

Use Varied Content Types:

Gone are those days when only text content was being used. Nowadays, people are eager to consume various types of content, starting from infographics to videos. Let’s face it, just some bland paragraphs don’t make a blog interesting to read. So, include pictures, infographics, and videos as much as you can.

For example, you’re explaining the dos and don’ts of SEO. Rather than writing it in a paragraph, you can insert an infographic to make the whole thing interesting.

Know your SEO intent: Every article on the internet lands higher because its SEO game is on point. For that, you need to know your SEO intent. Know whether the intent is informational, navigational or transactional. For every intent, you can use a separate set of keywords. For example, if it’s informational, you can use keywords like ‘best’, ‘top’, ‘how to’ etc. On the contrary, for transactional intent, you should use keywords like, ‘off’, ‘sale’, ‘lightning deal’ etc. So, if you are working at a content writing company India, you should know your SEO intent in order to place the keywords properly.

Research immaculately:

People don’t want to read a blog that says the same boring thing as every other blog. They want stuff that is research-based and backed with reliable resources. To form your content in that way, you need to research very well. And by research, I don’t mean reading the first 4 search results. It means scouring the internet and finding out what can benefit your audience. Consume videos on YouTube, podcasts and even read books to fill your content with information. You can even talk to prominent people in the industry in order to write exclusive information.

Keep it simple, stupid:

Write basic sentences and words. Regardless of the business, clear writing makes it easier and faster for site users to understand the content. Additionally, it guarantees accessibility for readers around the world as it improves readability. Avoiding jargon and specialized acronyms without context will also help your writing be more readable and easier for readers to understand. Are you abbreviating something without giving your audience a definition? Are you utilising industry-specific business jargon that nobody else can understand? Remove it. Because that will help your blog reach more people. So, if you are providing content writing services, the ground rule is to make it simple.

Utilise Titles, Subheadings and meta descriptions:

The first impression is the last. Therefore, it’s your responsibility to wow your readers with the blog’s title. If you can, try to put a keyword or keyphrase in the title. Make good use of the subheadings so that your reader may grasp what you are trying to say. This improves the reader experience and skimmability of your blog. Additionally, you must appropriately craft the meta descriptions. In case you didn’t know, the brief page summaries that are displayed beneath the content title in search results are known as meta descriptions. Similar to ad copy, they can affect whether your website is clicked on, which eventually influences your results, even though they aren’t an official ranking component for search engines. So be sure to include a clear, succinct, and useful meta description.

Make it easy on the eyes:

I can’t tell you how underrated it is to make your blog look good if you are writing for a content writing company in India.

Notice these two sentences and tell me which one would be more desirable for you to read. The second one, right? No matter how good your content is, your reader will not remain on your site for long if you don’t make the reading easy on their eyes. Use the fonts, font sizes, and colours accordingly and of course, make it bold or italic when needed. It enhances the level of content by many folds.

Do not make grammatical and spelling mistakes: If you are providing content writing services and want to be the best content writing company in India, you have to avoid these rookie mistakes. Do not make grammatical and spelling mistakes as it creates a bad impression on your readers. Try to be as correct as possible in terms of grammar and spelling. In some cases, words can have two different spellings. In that case, you need to know the region of the audience you are writing for.

Create evergreen content and update from time to time: Evergreen content is one of the best trends a content writing company in India can adopt. Content that is both relevant to the audience and has a lengthy shelf life Write case studies, how-to articles, pros and cons lists, and tutorials. You’ll be able to focus on other activities because of the time you’ll save. All content cannot always be considered evergreen. After that, you can regularly re-optimize your content. To maintain the material current and relevant, for instance, if you are writing a blog post about “5 content marketing trends,” you must include the most recent trends in it as well as continue to add data, case studies, and tips over time.

So, that was all about optimizing your content if you are providing content writing services. I hope you’ll utilize these 10 rules and create even better content.

Best of luck!