Business 10 Incredibly Creative Logos with Hidden Meanings adminAugust 1, 20220136 views The world is full of beautiful, meaningful designs, but there’s something that makes logos different. Logos are symbols that represent a brand and its values. They are everywhere—on your favorite products and on the signs of small businesses. A logo has to be memorable, so it should have an interesting design, but not too many details. It should also fit into today’s trends because people wouldn’t notice an outdated logo. A logo has to be simple as well—it’s the first impression for most customers, so it should be easily recognizable even from a distance. When designing a logo, you have to think about all these things and more! Creating a logo might seem like a simple process, but it can be much more complicated than you think. In fact, you may not even need one! You’ve probably seen logos that just name, and those can be great if you are an established brand with a recognizable name. If you’re just starting out, you might want to start with something simpler. The easiest thing to do is to get the name of your company and use the same font as your business cards or stationary. This way, people who see your logo will immediately recognize the name of your company. If you want something a bit more creative or eye-catching, try using contrasting fonts for each word of your logo. For example, if your business is called Little Shop of Flowers, use script for Little Shop and lower case block letters for Flowers. Another good idea is to use a symbol that represents your products or services. Take the example of an automobile repair shop: they could use a wrench instead of their company name. This would work well because most people know what a wrench looks like and they have an idea already about what type of service they will get at an auto repair shop. Take into consideration that most logos should be simple in shape and color so that they will print well on a business card, letterhead, and other print materials. The more simple and basic the logo, the easier it is to use on different items. When you think of a logo, you probably imagine some combination of letters, symbols, and colors. But have you ever noticed how some seemingly simple logos really have a lot more going on? Some companies use their creative logos as subtle advertisements for their services or products without being too overt about it. Other brands hide secret messages that only people who know their history can decode. Here are ten examples of these hidden meanings: Table of Contents FedExNBCBaskin RobbinsTostitosTobleroneThe Bronx ZooToyotaLGTour de FranceFinal words FedEx The arrow on the FedEx logo is pointing to the right, which is a clever way of indicating forward motion. But if you take into consideration its placement in relation to the “E” and “X,” it actually forms an arrow pointing down at an angle. This too represents movement but with a negative connotation—as in, something’s going downhill or getting worse (think of how you might draw an arrow pointing down when you’re feeling sad). It would seem that this logo has two conflicting meanings: one that suggests upward momentum and another that hints at trouble ahead. But when taken together, these two perceptions can be interpreted as simply being part of life’s natural ebb and flow—which makes sense for a company whose primary purpose is transporting packages from point A to point B! NBC The NBC logo is a simple arrow pointing to the right. This doesn’t seem like much, but it’s actually chock-full of meaning. The arrow represents NBC’s motto, “The One and Only,” as well as its desire for “straightforwardness, simplicity, and brevity.” In addition to this, the three-element structure of the network’s logo represents its three divisions: entertainment, news/sports coverage (represented by the peacock), and cable channels (represented by the letter N). Baskin Robbins The Baskin Robbins logo may look like a star, but it’s actually a number 31. The 31 is for the number of original flavors that the company had when it launched in 1945 (it has since expanded to over 1,000). But there’s another reason for this shape: it also represents the phrase “31 days,” which is representative of the amount of time a month has. This makes sense because Baskin Robbins was founded on July 31st. Tostitos One of the most famous logos with hidden meanings is from Tostitos, a tortilla chip brand. The logo looks like two letters, T and I, separated by a line that looks like a tortilla chip. The logo is made up of three colors: red, yellow, and blue. The combination of these three colors creates the image of a tortilla chip in your mind when you see it. The image looks like someone snapped off half of their corn chip to eat right away while they waited for their drink order to arrive at their table at Taco Bell! Toblerone Toblerone is one of the most iconic chocolate bars in the world. It’s also a bit weird and mysterious because there are lots of things about it that you probably didn’t know. Before we get into those facts, though, let me give you some context: The Swiss chocolatier created a triangular chocolate bar that had its own unique shape to help distinguish it from other competitors in Europe at the time; he wanted people to associate Toblerone with quality and innovation when they saw it for sale on store shelves. The Bronx Zoo The Bronx Zoo is a zoo in the Bronx, New York City. It was originally called simply “the New York Zoological Society” but has since been named after its borough of residence. The zoo opened in 1899 and is one of the largest zoos in the world, with over 6,000 animals representing more than 800 species on display. It’s also home to more than 200 species that are endangered or threatened. The Bronx Zoo is part of the Wildlife Conservation Society (WCS), which operates the Bronx Zoo, the New York Aquarium, the Prospect Park Zoo, the Queens Zoo, and the Central Park Zoo. Toyota As a symbol of Toyota Motor Corporation’s commitment to quality and reliability, the logo is a stylized representation of the company’s name. Additionally, it features red and white colors that nod to Toyota’s Japanese roots. The combination of straight lines with curve-like ends represents both simplicity and strength. The circle encapsulates the idea of perfection while also serving as an eye-catching focal point for viewers—a key aspect when creating logos that are meant to be seen everywhere from small business storefronts to national monuments! LG LG is the world’s largest manufacturer of mobile phones, televisions, and washing machines, as well as the third-largest manufacturer of air conditioners. LG stands for “Lucky Goldstar”, which was the original name given to the company when it was founded in 1947. The brand name change occurred in 1995 during a massive rebranding effort that aimed to appeal to global markets; LG Electronics now has operations in more than 70 countries worldwide. The logo itself is simple enough: It contains an L shape with two overlapping rectangles on either side of it (one red and one white). Simple yet striking! Tour de France If you’re a cycling fan, and especially if you’re a fan of the Tour de France, this is your logo: Two circles with an arrow in between them. The outer circle says “TOUR DE FRANCE.” The inner circle says “1903,” which is when the race began. Between the two circles is an arrow pointing from “DE” to “FRANCE.” The Tour de France is a three-week competitive bicycle race that takes place over 2,000 kilometers (1,243 miles) every year and covers five different regions in France—including Paris. Each region has its own individual stage route, but all stages finish at the same location: Paris! The logo design shows how important it was for organizers to incorporate both French words into their logo so that people would know exactly what kind of event they were hosting without having any words written out in English or any other language besides French! Final words It can be tempting to think about logos as little more than an aesthetic choice, but the truth is that they’re much more than that. They are powerful tools in your branding toolkit, and it’s important not just to create something visually appealing but also meaningful and unique.