10 Easy Halal Marketing Ideas For Muslim Blogs

As a new first-time entrepreneur, you are keen on using blogging to market your product or services. But as a Muslim, you want to make sure that you are not overstepping any Islam tenets that you may not be aware of when marketing your blog.

With the internet and content writing being one of the major ways to make your mark on the world wide web, Muslims are looking for ways they can effectively market their blog to their audience.

Well, you have come to the right place. In this guide, we will discuss the essential question of whether marketing is halal in Islam and what are the top 10 ethical marketing ideas for your Muslim blog.

Is Marketing Halal In Islam

You will be surprised to know that there is a distinct category called Islamic Marketing that pertains to marketing according to Islamic principles. Islamic Marketing is selling halal products or services for the welfare and benefit of Muslim consumers.

All tenets of Islamic Marketing must be within the guidelines of Islam. This means that the marketing is not only for halal products or services, but that the marketing techniques used to sell the products are also halal.

For example, if you were looking for topics to write about, you could use an Islamic Finder to find topics that are relevant to your product or service.

Ethical Marketing Ideas For Muslim Blogs

Marketing and Islam; can they both be synonymous? The short answer to that is yes. Islamic Marketing, as explained above is a thing. So how can we explain what are ethical and halal marketing ideas?

Well to do that, let us first understand what the phrase halal means. Halal does not just refer to the food that Muslims eat but is a way of life. Everything from our dress, speech, conduct, and diet must be halal.

It is no wonder that a massive halal market has been created where Muslims are now looking to buy products and services that have that seal on them. And experts like Md Mahabub Alom from the Manarat International University talk about the concept of ethical Islamic marketing.

Let us look at some of the ethical marketing ideas you could use to market your Muslim blog:

1.     Re-Define Your Brand

If you want to portray yourself as a blogger that is running a Muslim blog, you want to make sure your branding portrays that. This is everything from color, to font to graphics to even the logo of your blog. 

2.     Your Tone

The tone you use in the marketing of your blog is especially important. You want to make sure that you use a tone, that is respectful and not tones deaf to your Muslim customers.

3.     Voice Of Trust

You want to make sure that you always come across as honest and truthful, as your Muslim audience is always looking for that. You must always check and double-check any religious reference or text that you share in your blog so that you are always 100% accurate.

4.     Be Sophisticated

Your Muslim audience is looking for an air of sophistication when it comes to your content and blog. You want your audience to share your content with other Muslims, so keeping it clean, to the point, and looking professional is what you want to aim for. Getting feedback on your copy, graphics, and social media posts is always a good idea.

5.     Keep In Mind Your Muslim Buyer Persona

You always want to keep in mind your Muslim buyer persona whenever designing marketing campaigns or strategies. This is one of the most important aspects of marketing your Muslim blog. You will go back to this persona over and over when you want to tweak different aspects of your marketing messages.

6.     Work With A Meta-Influencer

To make sure you hit your target audience, why not work with someone who can influence them? Consider working with a well-known Muslim meta-influencer like Su’ad Abdul Khabeer .

7.     Images

Images are an important part of any blog or website. But if you want to make sure your images comply with Islamic guidelines, then you will need to vet them to make sure before you publish them.

8.     Use A Muslim Ad Network To Target Your Audience

Many blogs use traditional Facebook marketing techniques like ads or Google ads. But why not use a Muslim ad network like Muslim Ad Network that will target a more defined audience and just the one you need?

9.     Use Podcasting

Podcasting is a great way to reach a wider audience and something that you can easily transform your blog into. With a little bit of help from a blog site that has a podcasting option like WordPress.

10.Listen To Your Audience

Sometimes it is hard to take critical feedback from your audience. But it is something that you should do often. Your audience will always tell you the truth, even if it hurts. So do not be afraid to ask for comments or feedback.

Marketing Done The Islamic Way

Marketing your blog in a way that appeals to the Muslim community and your audience is imperative when you start blogging. You want to make sure that your content is halal, appealing and something that your audience will want to share with other Muslims.

You can use these tips to market your blog and website content today!